Nov 5th update: Stephen Windwalker has recently posted that sales of his Kindle Help Book increased by a factor of 5 after the Oprah Kindle effect – I can confirm that traffic on this blog increased by a factor of 4 (it’s still triple what it was pre-Oprah), and number of people clicking through to the Kindle page – well, the Oprah Effect has resulted in an increase by a factor of 20. Since the 24th, on average, more than 20 times more people have visited the Kindle product page – that’s what Oprah has done for the Kindle.
There’s also an AdAge study about the Oprah Kindle effect that has some interesting numbers – 467% increase in number of people searching for ‘kindle’.
Original: Wow – I’d forecast that 105,000 or so Kindles would get sold in the week or so after Oprah’s Kindle recommendation, and also written that a good test of the Kindle Oprah impact would be whether the Kindle gets sold out or not - well the Kindle is out of stock - with 2-3 week delays! I was going to buy a Kindle (and ship it out to a friend so he can bring it with him to Canada), except I can’t – Kindle’s Out of Stock.
Amazon shows a 2-3 week delay in shipping. If you don’t mind waiting, you still have till end of Nov 1st to use kindle coupon: OPRAHWINFREY and get $50 off the Kindle. I’m going to buy one nevertheless (Edit: Just did – hadn’t factored in taxes - i’ll probably buy Kindle 2 too, when it comes out). I hope Amazon specifies a release date for Kindle 2 soon.
Amazon should send Oprah the biggest bouquet of flowers they can find. Even in the economic downturn a recommendation from Oprah = Kindle sold out. The Kindle Oprah coupon ends end of day, and it’ll be interesting to see whether November is a slow month for Kindle sales based on the huge sales in the last week of October.