Amazon Kindle 1 Year Anniversary – A Kindle History of Sorts

Its nearly a year since the Kindle Reader was unleashed on the world … and nearly a year (- 4.5 hrs) since it first went out of stock. So it is rather ironic that 1 year later we are again faced with severe kindle shortages. I had a kindle time-line/history  post up on another site (which i doubt anyone ever reads) – I’m updating it, and sharing it with you. These are the big things that have happened with the Kindle during its first year -

  1. Sept 11th, 2006 – Kindle write-up in Engadget.
  2. Apr 20th, 2007 – Gizmodo talks about the Kindle. Gives details on price, wireless support.
  3. Nov 19th, 2007 – Kindle released – sells out in 4.5 hrs. Accompanied by huge buzz, and media coverage that has never been replicated (the Oprah effect was the closest we’ve come to that sort of buzz).
  4. Apr 21st, 2008 – After a long stretch of 4-5 week delays, the Amazon Kindle is finally back in stock.
  5. Early May 2008 – Mark Mahaney predicts 750 million in Kindle sales by end 2010, and estimates current Kindle sales at 10,000 – 30,000 units. Also puts down a 198,000 figure for end of 2008 total Kindle sales since launch.
  6. Mid May 2008 – Rumors of a UK launch for Christmas 2008 start swirling. As do rumors of a Kindle 2.0 being released in 2008, probably in time for Christmas Shopping Season.
  7. May 27th, 2008 – Amazon cuts Kindle price to $359. This causes a significant increase in interest.
  8. May 28th, 2008 – Penguin CEO sees growth in ebook sales – the first four months of 2008 surpass the total e-book sales for 2007. He attributes it mostly to growth of eBook Readers.
  9. May 29th, 2008 – At D: All Things Digital Conference Jeff Bezos hints at Amazon’s long term commitment to the Kindle. ” There will be a second version, a third version, a 10th version and so on”.
  10. Aug 1st, 2008 – TechCrunch claim inside information putting Kindle sales at 240,000.
  11. Aug 11th, 2008 – Mark Mahaney revises his Kindle forecast, and predicts 380,000 Kindles sold by end 2008.
  12. Aug 11th, 2008 – Fueled in part by Mark Mahaney’s revised predictions Amazon stock gains 9.41% on 3 times normal volume.
  13. August 24th – Amazon acquires book network Shelfari to go with its Abebooks acquisition earlier in the month (which got it a 40% stake in LibraryThing).
  14. Sept 8th – Verizon uses a Kindle in their Cable Ad.
  15. Oct 3rd – Kindle 2.0 leaked screenshots available at Boy Genius Report. No confirmation from Amazon.
  16. Early Oct – Sony releases the Sony Reader PRS-700 – touch screen, frontlight.
  17. Oct 14th – Harvard Medical School implements Kindle support for all their 20,000 educational resources at HMS.
  18. Oct 15th – Amazon Kindle wins Popular Mechanics’ Breakthrough Award for 2008.
  19. Oct 22nd – Amazon profits up 48% – stock still takes a 13% dive because Amazon cuts future outlook due to global economic crisis.
  20. Oct 23rd – Rumors start swirling about Kindle being Oprah’s favorite gadget.
  21. Oct 24th – Oprah recommends the Kindle heartily and throws in a $50 off coupon – interest and sales skyrocket.
  22. Mid to End Oct – People who don’t understand what Stanza (for the iPhone) is and what it does start touting it as a Kindle killer. People hear about this and the ones desperate for news stories to break start flogging the 300K Stanza downloads figure.
  23. Nov 1st evening – Amazon Kindle goes out of stock. Amazon says – Ships in 2-3 weeks.

Which brings us to today – November 17th, 2008. Just after midnight.

  1. The Kindle’s out of stock. 2-3 week shipping delays. What a way to celebrate a 1 year anniversary – disappear.
  2. No ETA on Kindle 2.0, except for some leaked horrendous looking photos. One minute, people can’t wait to see the photos, and next minute they’re hoping the photos are forged.
  3. Kindle still unavailable outside of US – that still not holding back crazy people from still buying it (me included). List includes Canada, UK, Mexico, Argentina.

An eventful year, that’s passed by quickly. It’s been a good one for the Kindle. Which leaves me wondering if I missed some big things? What for You are the biggest Kindle moments – How do you think Amazon and the Kindle have done in its first year of existence?

4 Responses

  1. I’m one of the ones
    who bought a Kindle
    in the first 4.5 hours
    It fit my nomad style
    I now have three other partners
    sharing books on one account
    and after nearly a year
    you still will have to fight me
    to borrow my Kindle
    It takes me everywhere
    and I try to keep it filled
    with TBR
    :>)

  2. E-reading can be handled by the kindle and other devices, but what about the future of “p-reading” (p = physical)? We’ve still got plenty of people looking to read paperbacks and hardcovers because they either can’t afford an e-device or love the feel of a book. These books are getting increasingly expensive (average NY Times Bestseller is $22, all the way up to $39 per book) so people have begun to look for other book distribution alternatives to lower their costs.

    This is where netflix-like book rental companies, such as Bookswim, enter — http://www.bookswim.com. No due dates, no late fees, and free shipping both ways is a good alternative to expensive book purchasing, and a good transition before ebooks really start to fly.

    I’m looking forward to the redesign of the Kindle. Let’s see how this increases the spread of ebooks.

    -George Burke
    Founder, BookSwim.com

  3. [...] This post on Kindle’s 1st year of existence. [...]

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