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	<title>Comments on: Kindle Economics &#8211; Will lower priced Kindle Books pay You back Your $359?</title>
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	<link>http://ireaderreview.com/2008/11/18/kindle-economics-lower-priced-kindle-books-pay-you-back-359/</link>
	<description>Kindle Review, Kindle Fire Review, New Kindle Review, Kindle 4 Review</description>
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		<title>By: Dan Zee</title>
		<link>http://ireaderreview.com/2008/11/18/kindle-economics-lower-priced-kindle-books-pay-you-back-359/#comment-20129</link>
		<dc:creator><![CDATA[Dan Zee]]></dc:creator>
		<pubDate>Thu, 08 Jul 2010 14:47:48 +0000</pubDate>
		<guid isPermaLink="false">http://thekindle.wordpress.com/?p=902#comment-20129</guid>
		<description><![CDATA[You didn&#039;t factor in the cost of the Kindle itself.  So instead of saving $150, you actually went over budget, which was one of the points of the article.  Plus, Jeff Bezos knows you&#039;ll spend more money on books than you did before because they&#039;re so easy to get.]]></description>
		<content:encoded><![CDATA[<p>You didn&#8217;t factor in the cost of the Kindle itself.  So instead of saving $150, you actually went over budget, which was one of the points of the article.  Plus, Jeff Bezos knows you&#8217;ll spend more money on books than you did before because they&#8217;re so easy to get.</p>
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	<item>
		<title>By: Persephone</title>
		<link>http://ireaderreview.com/2008/11/18/kindle-economics-lower-priced-kindle-books-pay-you-back-359/#comment-955</link>
		<dc:creator><![CDATA[Persephone]]></dc:creator>
		<pubDate>Fri, 28 Nov 2008 10:11:18 +0000</pubDate>
		<guid isPermaLink="false">http://thekindle.wordpress.com/?p=902#comment-955</guid>
		<description><![CDATA[Switch
Ahhh, well then that does make sense now that it&#039;s edited!  (Sorry, I&#039;m a lawyer and I get into nitpicking things like that ;).  Thank you and  I do agree with what you said.  

At least those people who choose to can lower their costs by consuming the same amount of books that they used to.  I personally am all for getting more value for my money, and this post inched me a bit closer to getting a kindle.  I&#039;m an avid reader, but I have arm pain due to a neck injury, and I think the kindle is much more ergonomic!  Also, I love the idea of instant gratification :)]]></description>
		<content:encoded><![CDATA[<p>Switch<br />
Ahhh, well then that does make sense now that it&#8217;s edited!  (Sorry, I&#8217;m a lawyer and I get into nitpicking things like that <img src='http://s1.wp.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> .  Thank you and  I do agree with what you said.  </p>
<p>At least those people who choose to can lower their costs by consuming the same amount of books that they used to.  I personally am all for getting more value for my money, and this post inched me a bit closer to getting a kindle.  I&#8217;m an avid reader, but I have arm pain due to a neck injury, and I think the kindle is much more ergonomic!  Also, I love the idea of instant gratification <img src='http://s0.wp.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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	<item>
		<title>By: switch11</title>
		<link>http://ireaderreview.com/2008/11/18/kindle-economics-lower-priced-kindle-books-pay-you-back-359/#comment-919</link>
		<dc:creator><![CDATA[switch11]]></dc:creator>
		<pubDate>Mon, 24 Nov 2008 20:42:46 +0000</pubDate>
		<guid isPermaLink="false">http://thekindle.wordpress.com/?p=902#comment-919</guid>
		<description><![CDATA[@persephone
actually Bezos said they make 2.6 times the number of purchases that they used to (including print and electronic). i&#039;m editing the actual post since i got that wrong. 

i&#039;m saying that the facts indicate that there is a higher probability that kindle owners are spending as much or more on books, than they are spending less. 
Yes, they are getting more value for their money - however, their expenses due to books are not going down. ]]></description>
		<content:encoded><![CDATA[<p>@persephone<br />
actually Bezos said they make 2.6 times the number of purchases that they used to (including print and electronic). i&#8217;m editing the actual post since i got that wrong. </p>
<p>i&#8217;m saying that the facts indicate that there is a higher probability that kindle owners are spending as much or more on books, than they are spending less.<br />
Yes, they are getting more value for their money &#8211; however, their expenses due to books are not going down. </p>
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		<title>By: Persephone</title>
		<link>http://ireaderreview.com/2008/11/18/kindle-economics-lower-priced-kindle-books-pay-you-back-359/#comment-916</link>
		<dc:creator><![CDATA[Persephone]]></dc:creator>
		<pubDate>Mon, 24 Nov 2008 10:54:18 +0000</pubDate>
		<guid isPermaLink="false">http://thekindle.wordpress.com/?p=902#comment-916</guid>
		<description><![CDATA[The logic is flawed here.  Just because kindle owners buy 2.7 times as many books as non-owners does NOT mean that people buy more books after buying a kindle!!  Perhaps the people that buy kindles are avid readers who already bought 2.7 times as many books as the &quot;average&quot; amazon book purchaser.  Kindle owners are still a small population compared to the vast numbers of non-kindle owning Amazon book purchasers.  When Bezos gives an average number for non-Kindle owners, he&#039;s got to include casual readers who buy a couple books a year (possibly non-readers who buy books from others&#039; Amazon wishlists only as gifts, even).

For the above statement to have ANY merit, we&#039;d need to compare the number of books that KINDLE OWNERS purchased before owning a kindle to the number of books that KINDLE OWNERS purchased after owning a kindle.  

It&#039;s called correlation, not causation.]]></description>
		<content:encoded><![CDATA[<p>The logic is flawed here.  Just because kindle owners buy 2.7 times as many books as non-owners does NOT mean that people buy more books after buying a kindle!!  Perhaps the people that buy kindles are avid readers who already bought 2.7 times as many books as the &#8220;average&#8221; amazon book purchaser.  Kindle owners are still a small population compared to the vast numbers of non-kindle owning Amazon book purchasers.  When Bezos gives an average number for non-Kindle owners, he&#8217;s got to include casual readers who buy a couple books a year (possibly non-readers who buy books from others&#8217; Amazon wishlists only as gifts, even).</p>
<p>For the above statement to have ANY merit, we&#8217;d need to compare the number of books that KINDLE OWNERS purchased before owning a kindle to the number of books that KINDLE OWNERS purchased after owning a kindle.  </p>
<p>It&#8217;s called correlation, not causation.</p>
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		<title>By: Al</title>
		<link>http://ireaderreview.com/2008/11/18/kindle-economics-lower-priced-kindle-books-pay-you-back-359/#comment-877</link>
		<dc:creator><![CDATA[Al]]></dc:creator>
		<pubDate>Wed, 19 Nov 2008 18:13:40 +0000</pubDate>
		<guid isPermaLink="false">http://thekindle.wordpress.com/?p=902#comment-877</guid>
		<description><![CDATA[To expand on the large print books, a friend who buys only large print books, hopefully from the used book store at half price but usually at full price bought a Kindle even though she doesn&#039;t have a computer.  Her first book, not available in large print but from her favorite author, cost $6.40 for the Kindle.  Her second, third and fourth books cost zero, thus so far saving her 4x30-6.40 if she had bought all new or 4x15-6.40 if she had bought used.In any event, if she keeps this up she is going to eventually be able to all the Kindle free.  This doesn&#039;t even consider that she has difficulty holding up a large print book at all, especially in bed.  Since she does not read any more or any faster than before, and has the rest of her life or the life of the Kindle, whichever is shorter to amortize the Kindle, one can see that she is going to eventually surpass the breakeven point, and if she dies before that of old age (she is pushing 80), then she really will not care.]]></description>
		<content:encoded><![CDATA[<p>To expand on the large print books, a friend who buys only large print books, hopefully from the used book store at half price but usually at full price bought a Kindle even though she doesn&#8217;t have a computer.  Her first book, not available in large print but from her favorite author, cost $6.40 for the Kindle.  Her second, third and fourth books cost zero, thus so far saving her 4&#215;30-6.40 if she had bought all new or 4&#215;15-6.40 if she had bought used.In any event, if she keeps this up she is going to eventually be able to all the Kindle free.  This doesn&#8217;t even consider that she has difficulty holding up a large print book at all, especially in bed.  Since she does not read any more or any faster than before, and has the rest of her life or the life of the Kindle, whichever is shorter to amortize the Kindle, one can see that she is going to eventually surpass the breakeven point, and if she dies before that of old age (she is pushing 80), then she really will not care.</p>
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		<title>By: radio_babylon</title>
		<link>http://ireaderreview.com/2008/11/18/kindle-economics-lower-priced-kindle-books-pay-you-back-359/#comment-873</link>
		<dc:creator><![CDATA[radio_babylon]]></dc:creator>
		<pubDate>Wed, 19 Nov 2008 06:56:59 +0000</pubDate>
		<guid isPermaLink="false">http://thekindle.wordpress.com/?p=902#comment-873</guid>
		<description><![CDATA[well, firstly, it would be really difficult for me to read MORE than 120 books a year. if i wanted to hold down a job, anyway :)

but even if someone is reading 2.6 times more than they did, whether you realize it or not, they ARE saving money, and the kindle IS effectively free for them once they hit the break-even point, even if theyre spending more now than they used to.

the fact theyre reading more (and thus, spending more) doesnt change that fact. its the same as the discount card i discussed. suppose someone normally only bought $200 worth of books a year. they then get pitched for the discount card (the hypothetical $50/20% card) and decide to get one, and as a result, instead of just hitting the bookstore now and then, they make it part of their routine and start shopping there every week. at the end of the next year, theyve bought $600 worth of books, 3 times what they did before... but that is irrelevant, the card was STILL effectively free the moment they crossed the $500 mark.

reading more or less than they did before is immaterial when determining whether or not the kindle has paid for itself... the only thing that matters is, did they save as much as the purchase price of the kindle over the retail cost of the books they DID buy. if the answer is &quot;yes&quot; then the kindle WAS free. the fact they may have read 2.6 times more than before, and thus spent more, is a completely different issue that has nothing to do with the break-even cost of the kindle itself.]]></description>
		<content:encoded><![CDATA[<p>well, firstly, it would be really difficult for me to read MORE than 120 books a year. if i wanted to hold down a job, anyway <img src='http://s0.wp.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>but even if someone is reading 2.6 times more than they did, whether you realize it or not, they ARE saving money, and the kindle IS effectively free for them once they hit the break-even point, even if theyre spending more now than they used to.</p>
<p>the fact theyre reading more (and thus, spending more) doesnt change that fact. its the same as the discount card i discussed. suppose someone normally only bought $200 worth of books a year. they then get pitched for the discount card (the hypothetical $50/20% card) and decide to get one, and as a result, instead of just hitting the bookstore now and then, they make it part of their routine and start shopping there every week. at the end of the next year, theyve bought $600 worth of books, 3 times what they did before&#8230; but that is irrelevant, the card was STILL effectively free the moment they crossed the $500 mark.</p>
<p>reading more or less than they did before is immaterial when determining whether or not the kindle has paid for itself&#8230; the only thing that matters is, did they save as much as the purchase price of the kindle over the retail cost of the books they DID buy. if the answer is &#8220;yes&#8221; then the kindle WAS free. the fact they may have read 2.6 times more than before, and thus spent more, is a completely different issue that has nothing to do with the break-even cost of the kindle itself.</p>
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		<title>By: switch11</title>
		<link>http://ireaderreview.com/2008/11/18/kindle-economics-lower-priced-kindle-books-pay-you-back-359/#comment-872</link>
		<dc:creator><![CDATA[switch11]]></dc:creator>
		<pubDate>Wed, 19 Nov 2008 03:40:08 +0000</pubDate>
		<guid isPermaLink="false">http://thekindle.wordpress.com/?p=902#comment-872</guid>
		<description><![CDATA[radio, that&#039;s impressive. it really is. 

you&#039;re obviously not one of the kindle owners who&#039;s buying 2.6 times the books they were earlier. 

I wonder what percentage of kindle owners spend less on books after buying a Kindle, what percentage spend the same, and what percentage spend more.]]></description>
		<content:encoded><![CDATA[<p>radio, that&#8217;s impressive. it really is. </p>
<p>you&#8217;re obviously not one of the kindle owners who&#8217;s buying 2.6 times the books they were earlier. </p>
<p>I wonder what percentage of kindle owners spend less on books after buying a Kindle, what percentage spend the same, and what percentage spend more.</p>
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		<title>By: radio_babylon</title>
		<link>http://ireaderreview.com/2008/11/18/kindle-economics-lower-priced-kindle-books-pay-you-back-359/#comment-871</link>
		<dc:creator><![CDATA[radio_babylon]]></dc:creator>
		<pubDate>Wed, 19 Nov 2008 03:39:48 +0000</pubDate>
		<guid isPermaLink="false">http://thekindle.wordpress.com/?p=902#comment-871</guid>
		<description><![CDATA[to sum up the &quot;kindle equation&quot; for all the TL;DR folks:

B1 = some set of books
B2 = some set of books
K = amazon kindle

break-even point is:

cost in kindle store (B1) + cost (K) = cost in retail (B2);
B1 = B2; (the set is identical)
it follows that:
cost (K) = 0;

if that makes more sense.]]></description>
		<content:encoded><![CDATA[<p>to sum up the &#8220;kindle equation&#8221; for all the TL;DR folks:</p>
<p>B1 = some set of books<br />
B2 = some set of books<br />
K = amazon kindle</p>
<p>break-even point is:</p>
<p>cost in kindle store (B1) + cost (K) = cost in retail (B2);<br />
B1 = B2; (the set is identical)<br />
it follows that:<br />
cost (K) = 0;</p>
<p>if that makes more sense.</p>
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		<title>By: radio_babylon</title>
		<link>http://ireaderreview.com/2008/11/18/kindle-economics-lower-priced-kindle-books-pay-you-back-359/#comment-870</link>
		<dc:creator><![CDATA[radio_babylon]]></dc:creator>
		<pubDate>Wed, 19 Nov 2008 03:32:55 +0000</pubDate>
		<guid isPermaLink="false">http://thekindle.wordpress.com/?p=902#comment-870</guid>
		<description><![CDATA[@switch:

thats easy... i spent almost the same amount (within $30) in the 7 months preceeding the kindle on books alone as i did in the 7 months after purchasing the kindle INCLUDING the cost of the kindle. (and yes, i do keep track. yay for ms money and online banking :) ). the kindle really DID pay for itself in a little under 7 months. i read at a steady rate (almost always 120 books a year, +/- 5 or so books), and im currently right on track for that target for the 12 months after buying the kindle... except i will have spent less (a LOT less as it turns out) buying kindle books pver that 12 months even including the cost of the unit itself.

its very simple: there is a REAL, calculable set of book purchases whereby if you summed the cost of those books in kindle format (CBK) and add the cost of the kindle reader (CKR), the amount is EQUAL to the summed cost of those SAME books at retail (CBR). in other words:

CBK + CKR = CBR

since the books in this equation are the SAME, you can cancel them out (you purchased and read the exact same set of books under either option) so what youre left with in the equation is:

CKR = 0

in other words, the cost of the kindle reader was: zero. free. gratis.

this is EXACTLY the same, in economic, practical, and mathematical terms, as the &quot;book club&quot; discount cards some retailers sell and how you determine their break-even point.

for the purposes of simplification, lets say the barnes and nobel card costs $50 and it gives you a flat 10% discount across the board on book purchases. (i know that isnt how it works, this is just for easy math&#039;s sake.) the card has a break-even point, whereby at that point you are indifferent to having the card or not, in other words you will have spent EXACTLY the same amount for EXACTLY the same merchandise, with or without the card.

in the example case, that amount is $500 pre-discount worth of books. at that point, with the card your cost is $450 + $50 for the card, versus $500 for the same books without the card. if you buy less than $500 worth, you wasted your money. if you buy more than that, you make money off the deal. at $500, the card was, in effect, free. it paid for itself. after that point, it is BETTER than free, as it actively saves/makes you money. (this ignores the utility value of that $50 over the period of time it takes to buy $500 worth of merch. its an issue, but it complicates things somewhat, and isnt germaine to the arguement.)

in this respect, the kindle reader is IDENTICAL to a (very) expensive book club card. one that carries a highly variable discount, which makes it harder to calculate when it has paid for itself. but it IS possible to calculate, and it IS effectively free at that point, and it DOES effectively make/save you money past that point. period.]]></description>
		<content:encoded><![CDATA[<p>@switch:</p>
<p>thats easy&#8230; i spent almost the same amount (within $30) in the 7 months preceeding the kindle on books alone as i did in the 7 months after purchasing the kindle INCLUDING the cost of the kindle. (and yes, i do keep track. yay for ms money and online banking <img src='http://s0.wp.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  ). the kindle really DID pay for itself in a little under 7 months. i read at a steady rate (almost always 120 books a year, +/- 5 or so books), and im currently right on track for that target for the 12 months after buying the kindle&#8230; except i will have spent less (a LOT less as it turns out) buying kindle books pver that 12 months even including the cost of the unit itself.</p>
<p>its very simple: there is a REAL, calculable set of book purchases whereby if you summed the cost of those books in kindle format (CBK) and add the cost of the kindle reader (CKR), the amount is EQUAL to the summed cost of those SAME books at retail (CBR). in other words:</p>
<p>CBK + CKR = CBR</p>
<p>since the books in this equation are the SAME, you can cancel them out (you purchased and read the exact same set of books under either option) so what youre left with in the equation is:</p>
<p>CKR = 0</p>
<p>in other words, the cost of the kindle reader was: zero. free. gratis.</p>
<p>this is EXACTLY the same, in economic, practical, and mathematical terms, as the &#8220;book club&#8221; discount cards some retailers sell and how you determine their break-even point.</p>
<p>for the purposes of simplification, lets say the barnes and nobel card costs $50 and it gives you a flat 10% discount across the board on book purchases. (i know that isnt how it works, this is just for easy math&#8217;s sake.) the card has a break-even point, whereby at that point you are indifferent to having the card or not, in other words you will have spent EXACTLY the same amount for EXACTLY the same merchandise, with or without the card.</p>
<p>in the example case, that amount is $500 pre-discount worth of books. at that point, with the card your cost is $450 + $50 for the card, versus $500 for the same books without the card. if you buy less than $500 worth, you wasted your money. if you buy more than that, you make money off the deal. at $500, the card was, in effect, free. it paid for itself. after that point, it is BETTER than free, as it actively saves/makes you money. (this ignores the utility value of that $50 over the period of time it takes to buy $500 worth of merch. its an issue, but it complicates things somewhat, and isnt germaine to the arguement.)</p>
<p>in this respect, the kindle reader is IDENTICAL to a (very) expensive book club card. one that carries a highly variable discount, which makes it harder to calculate when it has paid for itself. but it IS possible to calculate, and it IS effectively free at that point, and it DOES effectively make/save you money past that point. period.</p>
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		<title>By: piano_man</title>
		<link>http://ireaderreview.com/2008/11/18/kindle-economics-lower-priced-kindle-books-pay-you-back-359/#comment-867</link>
		<dc:creator><![CDATA[piano_man]]></dc:creator>
		<pubDate>Tue, 18 Nov 2008 23:53:04 +0000</pubDate>
		<guid isPermaLink="false">http://thekindle.wordpress.com/?p=902#comment-867</guid>
		<description><![CDATA[The Kindle is a great alternative to large print books, especially if 
you&#039;re looking to save money. The average large print paperback is
about $30. On my Kindle, they&#039;re obviously at least a third of the 
price. Switching from large print books, it will eventually pay itself 
off.]]></description>
		<content:encoded><![CDATA[<p>The Kindle is a great alternative to large print books, especially if<br />
you&#8217;re looking to save money. The average large print paperback is<br />
about $30. On my Kindle, they&#8217;re obviously at least a third of the<br />
price. Switching from large print books, it will eventually pay itself<br />
off.</p>
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