Kindle Sales have exceeded our most optimistic expectations – Jeff Bezos

Wow! The Seattle Times has the scoop on this rather frank Kindle confession by Amazon and Mr. Bezos –

Seattle-based says sales of its Kindle electronic reading device have been better than expected. “Kindle sales have exceeded our most optimistic expectations,” Chief Executive Officer Jeff Bezos wrote shareholders in a letter filed with regulators today.

Although Amazon does not release Kindle sales figures, a couple of analysts have estimated that the device and book downloads could generate between $1.2 billion and $1.4 billion by 2010.

You can read the whole article by Amy Martinez – However, that’s the only Kindle related snippet in that particular article.

A few snippets from the original letter from Mr. Bezos to shareholders –

The customer experience we envisioned didn’t allow for any hard lines of demarcation between Kindle the device and Kindle the service – the two had to blend together seamlessly.

… We’re grateful and excited that Kindle sales have exceeded our most optimistic expectations …

In this turbulent global economy, our fundamental approach remains the same. Stay heads down, focused on the long term and obsessed over customers … Kindle is a good example of our fundamental approach. More than four years ago, we began with a long-term vision: every book, ever printed, in any language, all available in less than 60 seconds.

Kindle’s importance and success is highlighted by the fact that its the first product Mr. Bezos talks about. The whole letter to shareholders is available at TechFlash.

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