Kindle DX now ships in 7 to 10 days from order date
In case the text is hard to read -
* Pre-orders placed prior to June 5th will begin shipping June 10th.
* New pre-orders will be prioritized on a first come, first served basis.
* Pre-order today and your Kindle DX will ship in approximately 7 to 10 days.
All through the Kindle 2 preorder period and during the Kindle 2 release we never had anything like this. It seems like Amazon underestimated demand for the Kindle DX.
Why is the Kindle DX selling out?
Well, there are some possible reasons that the allegedly ‘too expensive’ Kindle DX is selling out –
- Amazon rushed Kindle DX release date to pre-empt an Apple announcement (at their June 10th conference). So they really weren’t prepared with adequate stock.
- The unknown ship date meant very few Kindle DX orders. Amazon produced DXes based on these low numbers which grossly underestimated actual demand.
- Kindle DX orders really are super high i.e. Kindle DX is selling a lot.
- Conspiracy theorists would say that its an attempt to drum up sales.
My money is on both #1 and #2 being true. There’s no way a $489 ereader would sell out if Amazon had decent levels of stock. There have to be external reasons i.e. Amazon rushing the release date, and Amazon underestimating demand based on low pre-orders.
Could Kindle DX be selling better than Kindle 2?
Well, look at the signs -
- Google Trends shows that there is more interest in the Kindle 2 -
Kindle 2 Buzz > Kindle DX Buzz - The higher price point obviously puts DX out of reach of a lot of people.
- We looked at Amazon’s ‘Customers who looked at this, bought this’ numbers earlier which clearly indicate that Kindle 2s are selling more than Kindle DXes.
So Kindle 2s are almost certainly selling more than the DX.
Should I get a Kindle DX now?
Perhaps. If you were waiting for a formal Kindle DX review it might make sense to order your Kindle DX now, and then in case reviews are horrid, cancel.
There’s not enough to go on now to say whether this will be a ‘sold out for 3-4 weeks’ situation or whether the delays will stay at around 7-10 days. I’ll keep you updated on Kindle DX availability.
Filed under: availability, kindle dx Tagged: | kindle dx sales analysis, kindle dx sold out
Forum reports are 7-10 days UNLESS you choose Amazon’s heavily-promoted PRIME shipping in which case people’s orders have been changed to show shipping that will arrive on June 11 or 12.
They have generally been saying on their shipping that it’s considerably longer unless you use the PRIME feature and then it’s suddenly available to your door in a couple of days, starting June 10.
My own guess is they’re selling well. But not in danger of selling out. So, I guess I choose #4 of your scenarios
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