Kindle Review – Kindle Fire Review, Kindle 4 Review

Reviewing the launch of the Kindle DX and the amount of interest it gets is interesting as the Kindle DX release came on the heels of the Apple iPhone 3G S and the Palm Pre.

Now that it’s been 8 days since the launch, there’s enough information (courtesy Google Trends) to make a quick assessment and review amazon’s kindle dx launch strategy -

10,000 Feet View: The June 10 Kindle DX Launch created little Buzz

Take a look at this image of Kindle buzz over the last 12 months (click for full image) -

Kindle Buzz - Last 12 Months.

The big peaks are -

1. Oprah Kindle Effect around October 24th.
2. Kindle 2 Announcement on Feb 9th. 
3. Kindle 2 Release on Feb 24th.
4. Kindle DX Announcement on May 6th.

Whats notable for its absence is a Kindle DX launch spike around the June 10th DX release.

To be fair, there is a gradual upwards slope showing that interest in kindle is growing since the DX’s launch.

1,000 Feet View: Kindle 2 Launch was magic, Kindle DX launch wasn’t

Here’s what the search trends from Google Insights look like for the last 90 days -

Kindle DX Buzz - Last 90 days

What Amazon did very well at the time of the Kindle 2 launch was -

1. Give a date for when pre-orders would ship. 
2. Keep the announcement date and release date relatively close (15 days). 
3. Not schedule the release around other big releases.

That resulted in the two huge spikes in interest in February 2009 (in the previous image).

With the Kindle DX we don’t see the second spike. Does that mean Kindle DX isn’t doing well?   

Reviewing the Kindle DX Buzz – Ground Level View

Actually, if you dig really deep you see an encouraging trend -

1. In the first graph above we saw there was a gradual upswing in interest.  
2. If we look at the 30 day graph, we see that interest is indeed going up -  
   

   Interest in Kindles slowly growing in June

It seems that as kindle dx reviews come out, and people see that 75% of dx owners are giving it 4 or 5 stars, people are getting more interested in the kindle dx. Also, as a comparison, for the Kindle 2 it was 86% of owners who were giving it 4 or 5 stars.

Filed under: kindle dx Tagged: | google trends, kindle dx