Comments on: Amazon Kindle Ad Patent http://ireaderreview.com/2009/07/04/amazon-kindle-ad-patent/ Kindle Review, Kindle Fire Review, New Kindle Review, Kindle 4 Review Mon, 13 Feb 2012 15:22:49 +0000 hourly 1 http://wordpress.com/ By: Why Amazon, Apple patented Book, OS Ads « Kindle Review – Kindle 2 Review, Books http://ireaderreview.com/2009/07/04/amazon-kindle-ad-patent/#comment-6949 Fri, 06 Nov 2009 06:07:46 +0000 http://ireaderreview.com/?p=4441#comment-6949 [...] Why Amazon, Apple patented Book, OS Ads Posted on November 5, 2009 by switch11 A few months back Amazon filed a patent for books supported by Advertisements. [...]

]]> By: Andrew Wheeler http://ireaderreview.com/2009/07/04/amazon-kindle-ad-patent/#comment-4632 Mon, 06 Jul 2009 22:57:39 +0000 http://ireaderreview.com/?p=4441#comment-4632 Bound-in advertising was common in mass-market paperbacks from the ’40s through the ’70s, until author/agent outrage eventually killed it. Blown-in ads (similar to blown-in ads in magazines) were slightly less common, but also known in that era. So advertising in books is nothing new, though it has been rare for the last generation.

The placement of those ads on printed-book pages also seems very similar to placement of advertisements in magazines, in particular 19th century “penny dreadfuls” and the like. There would appear to be a vast amount of prior art here.

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