Kindle Review – Kindle Fire Review, Kindle 4 Review

We now have a $299 Kindle – Amazon has cut the Kindle 2 price to $299. The Kindle DX is still $489 so the $299 kindle 2 seems to be economies of scale rather than marketing strategy.

Kindle $299

Great Move by Amazon!

$299 Kindle – What does it mean?

1. Amazon is beginning to achieve economies of scale. A $60 price cut is pretty impressive.
2. Amazon is passing on savings to the customer.  
3. Kindle 2 at $299 becomes very compelling for anyone on the fence.

Kindle 2 at $299 – Will Kindle DX see a price cut?

1. It might – It’s not a given though because the Kindle DX obviously hasn’t seen the economies of scale that Kindle 2 has. 
2. If we assume the same 5-6 month delay before a price-cut that both Kindle 1 and Kindle 2 saw, that would mean a Kindle DX price-cut in October.

Kindle at $299 – Clear #1 Choice

Even before the price-cut the Kindle 2 was the best eReader on the market. The $299 Kindle 2 just blows the competition out of the water.

If you’re a new eReader trying to take on Kindle and Sony Reader, suddenly your $250 price-point looks a lot less appealing.

The $299 Kindle will greatly ramp up sales

Every hundred figure is a psychological barrier. A Lot of people were fixated on how there ought to be a sub $300 price and now they’ve got it.

Also, a $299 Kindle 2 compares better with a lot of other price points -

1. $399 netbooks. 
2. $99 to $689 cellphones.
3. $299 cameras.

What’s behind the $299 Kindle?

The $99 iPhone and differentiating from the Kindle DX – that’s my gut feeling.

You suddenly see people looking at lowered prices of the iPhone and in this economic climate it makes everyone just that much more inclined to buy something that seems a bit cheaper than before.

As far as the Kindle DX – the price difference was something of an impediment – it made the value proposition too close. The $299 Kindle 2 becomes a clear #1 choice now (even if the dx weren’t out of stock).

What if you just bought a $359 Kindle 2?

If it was in the last 30 days you can get a $60 refund by calling up Kindle Customer service -

6 a.m. to 10 p.m. Pacific Time, seven days a week. You can also reach us by calling one of these numbers: Inside the United States: 1-866-321-8851; Outside the United States: 1-206-266-0927.

Or go to this page and click the ‘Contact Us’ button to have them call you back.

Closing Thoughts – $299 Kindle 2

Any way you look at it, a lower priced kindle is a boon for reading, ebooks, and Amazon. The new $299 kindle price will make it accessible to a lot more people and will further accelerate the spread of ebooks.

Kudos to Amazon for a $299 kindle 2 price less than 5 months after its release.

Filed under: kindle 2 Tagged: | $299 kindle, kindle price cut