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There’s finally official news from Plastic Logic (via Jonelle at their PR firm) that the rumored $299 price (as Forbes and Times Online had stated) is incorrect.

The actual email itself -

…

There have been some reports that implied Plastic Logic had announced their price, Plastic Logic has not announced pricing for the product and does not plan to until launch in January 2010.

I can tell you that we plan to be competitive in the eReader category, where prices now range from $199 to $800.  But we won’t be at the low end of the market. That’s because we’re providing business professionals with some of the industry’s most advanced technologies, including our large plastic screen, ultra-thin and lightweight form factor that offers users a digital reading experience unlike any other.

The response from Plastic Logic is greatly appreciated.

The confusion over $299 probably occurred because by saying ‘competitive price’ Plastic Logic meant ‘competitive with current eReaders, such as the Kindle DX’. Most people (including me) made the mistake of assuming they meant the Kindle 2 and Sony 600.

So … Let the guessing game begin.

Since the lower end is excluded, we can rule out $199 and $299. Their re-emphasis that the PL eReader is focused on business professionals is pretty telling.  

What do you think?  

Based on current trends it seems that -

1. Kindle DX 2 perhaps comes in at around $400 to $450 early next year.
2. The subsidized Apple iNetbook comes in at around $300-$400 in September or October ($800 without contract).
3. The 9″ Sony Reader 900 comes in at either $399 or $449 just before Christmas.

What price do you think the Plastic Logic eReader ought to be at to make an impact?

Filed under: eBook Reader Devices, plastic logic reader Tagged: | kindle dx vs plastic logic, plastic logic