I think that these types of services (get your book printed and prepared for ebook) are exactly the niched that people like Konrath and other will need. Some of the early ones are tech savy and can handle it all on their own. But many small authors know how to write but can’t handle the technical details. Smart publishing houses will start having fee for service arms. Then they will give contracts to the ones that sell well and produce really good work. It is a good solution on both sides. The technical work has fairly low marginal cost for a good size publishing house and the author gets the services at much lower cost than a traditional self publisher and no long term contract.