http://ireaderreview.com/2009/10/18/international-amazon-kindle-release-marketing/ Kindle Review, Kindle Fire Review, New Kindle Review, Kindle 4 Review Sat, 02 Jun 2012 04:17:37 +0000 hourly 1 http://wordpress.com/ http://ireaderreview.com/2009/10/18/international-amazon-kindle-release-marketing/#comment-6452 Mon, 19 Oct 2009 10:13:44 +0000 http://ireaderreview.com/?p=6792#comment-6452 The small (top-right) placement you show in the video is now back on the UK site (11 am London).

]]> http://ireaderreview.com/2009/10/18/international-amazon-kindle-release-marketing/#comment-6449 Mon, 19 Oct 2009 09:33:31 +0000 http://ireaderreview.com/?p=6792#comment-6449 Today – official release day – sees the UK site actually lose the little ad that has been prominent for the past 12 days. Bezos’ full-frontal letter was there on the 7th (as was almost every other Amazon site) but quickly relegated to a modest placement. That small mention on the top right has now been ousted by one for shoes. This is at 10 am London time. At the same moment, amazon.com gives prime placement to a fanfare announcement that this is official release day. I also notice that – despite the ‘global’ launch, preordering has not resulted in the device being sold out. It is in stock and ready for immediate shipment.
Perhaps you are correct. Perhaps the rush-job has caused them to alter their strategy on the fly and concentrate their efforts on those locations where they are selling well until they sort out the problems they have made for themselves. Shame. They started the revolution and I so wanted this effort to succeed in a big way. In the long run, competition is likely to be good for us all but I worry that important markets like Europe may prove more sluggish to lift off because of this.

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