Totally unsolicited eReader naming tips (in case you were wondering) -
- Try not to name it something impossible to remember i.e SNE-50K is not a good idea.
- Hyphens in between the name are a bad idea. The Prior eReader and Cool-er.
- Differentiating between different versions with numbers can get confusing. For example, Sony have the 505, the 700, the 300, the 600, the 900.
- Short Names are good. Sony Reader Daily Edition is too long. Kindle US & International Wireless is definitely too long.
- Using a cool, Web 2.0 name doesn’t always make sense - Txtr, shouldn’t that be for texting?
- Using a name that confuses in multiple ways isn’t good. Que – Is that just Q? Is the u and e optional?
- Something that at least hints at the fact that it’s an eReader would be good. What comes to mind when you hear Fujitsu FLEPia? Hanlin V3?
- Having ‘book’ in the name only makes sense if you don’t butcher it – BeBook, Azbooka, CyBook are all confusing.
- Changing names midway isn’t good. Kindle 2 is now Kindle. Kindle 1 is Kindle – Original Version.
There are a few good names – the iLiad makes sense. iRex then promptly got the bad eReader name flu and named their new release the DR800.
Athena and Alex are decentish names, as is the Kindle. Sony Reader without suffixes is almost ideal. There are still a lot of good ones left – iReader, iBook, myBook, etc.
Apple makes more Profit than Google, posts 46% profit increase
Apple posted a 46% increase in Profits for the fiscal 4th quarter of 2009. It sold 7.4 million iPhones, 10 million iPods and 3 million Macs. It had profits of $1.67 billion (Google’s profits were $1.64 billion).
It’s amazing to think that Apple now has -
- $5.2 billion in cash.
- $18.2 billion in short-term marketable securities.
- $10.5 billion in long term marketable assets.
- Other current assets of $6.8 billion and other long term assets of $3.6 billion.
That’s a huge war chest.
Filed under: news | Tagged: ereader name
