Kindle Review – Kindle Fire Review, Kindle 4 Review

Have been thinking about this for a while and now it’s becoming more and more apparent – eReaders are going to evolve faster and faster.

Creative now have an eReader they’re working on. They’re the 5th or 6th company to enter the arena in the last 4 weeks. In just the last 4 weeks we’ve heard from -

1. Bridgestone – color epaper.
2. Creative – new entrant.
3. Entourage Edge – new entrant, Android based Dual screen eReader.
4. Asus – release date is 2010 and not 2009.
5. MSI - Digitimes confirmed they’re working on an eReader.
6. Apple (rumors) – That it might be called the Slate and Apple has talked with New York Times and Australian Newspapers.
7. Kindle – Kindle for PC and Kindle for Mac are coming. Kindle went international.
8. Barnes and Noble – The Nook is announced.
9. Plastic Logic – A name and a date (Jan 7th).
10. Spring Design’s Alex.
11. Jetbook announced the jetBook Lite for just $149.

Plus about 5-10 more eReaders and eReader companies. It’s not Kindle-Sony any more.

What Happens With so Many eReaders?

The bar keeps getting raised -

1. More and more eReaders are getting wireless. 
2. More and more are going open. 
3. New innovative features that are then getting copied.
4. Lower Prices.  
5. eBooks hitting $9.99.

We have basically seen more developments – more evolution of eReaders – in the last 6 months than in the 1.5 years before that.

eReaders are going to evolve even faster.

2010 just might be the year where eReaders surprise us with an insane amount of innovation and evolution.

1. Multiple Companies are looking to bring color eReaders to the main stream.
2. Someone is going to debut a full-blown journal plus eReader.
3. Google will launch Google Editions and perhaps bring ad-supported ebooks into the mainstream.
4. The $9.99 price might standardize and the WalMart-Amazon $9 hardcover war might spread.
5. Pixel Qi’s magic screens will debut in devices.

Plus we have the threat of Apple coming in and changing how we think about reading.

Every new innovation gets copied and spreads. Every new competitive advantage, even one that reduces profits, has to be matched and negated.

It’s a great time to be a reader.

Filed under: evolution Tagged: | the evolution of books