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	<title>Comments on: Publishing and Books in 10 years</title>
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	<description>Kindle Review, Kindle Fire Review, New Kindle Review, Kindle 4 Review</description>
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		<title>By: Publishing and Books in 10 years &#8211; Stephen&#39;s Lighthouse</title>
		<link>http://ireaderreview.com/2010/02/03/publishing-and-books-in-10-years/#comment-10893</link>
		<dc:creator><![CDATA[Publishing and Books in 10 years &#8211; Stephen&#39;s Lighthouse]]></dc:creator>
		<pubDate>Fri, 05 Feb 2010 20:37:01 +0000</pubDate>
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		<description><![CDATA[[...] Publishing and Books in 10 years [...]]]></description>
		<content:encoded><![CDATA[<p>[...] Publishing and Books in 10 years [...]</p>
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		<title>By: Brian Rush</title>
		<link>http://ireaderreview.com/2010/02/03/publishing-and-books-in-10-years/#comment-10697</link>
		<dc:creator><![CDATA[Brian Rush]]></dc:creator>
		<pubDate>Wed, 03 Feb 2010 14:47:14 +0000</pubDate>
		<guid isPermaLink="false">http://ireaderreview.com/?p=9744#comment-10697</guid>
		<description><![CDATA[Some of these predictions look very likely, others almost certainly are incorrect. The ones that I believe to be wrong include:

#4: Given the very low cost of producing and marketing ebooks, domination of the market by a few publishers is unsustainable, which is why the big publishers are fighting so hard against the transition from print to digital instead of embracing it. We will see a splintering of the publishing industry, the failure of most, perhaps all, of the current big publishers, emergence of a very large number of diverse small publishers, and a huge surge in self-publication. All of these trends are already visible.

#6: I think the upper limit of $10 on pricing may be high and the lower limit of $5 certainly is. Ebooks that cost money will range from $1 to (maybe) $10, with most of them going for under $5. Of course, there will continue to be many ebooks offered free.

#7: Given the problems for the consumer with DRM, I believe this is on the way out. It really doesn&#039;t prevent piracy, it only inconveniences the reader.

I&#039;ll add another prediction here: proprietary ereader formats will come to an end in favor of an industry standard (or possibly multiple formats) usable on multiple devices. Assuming Amazon continues to market the Kindle, it will become a multi-format reader, or else adopt a different format in used on other readers, or else mobi will become the industry standard in use on other readers.]]></description>
		<content:encoded><![CDATA[<p>Some of these predictions look very likely, others almost certainly are incorrect. The ones that I believe to be wrong include:</p>
<p>#4: Given the very low cost of producing and marketing ebooks, domination of the market by a few publishers is unsustainable, which is why the big publishers are fighting so hard against the transition from print to digital instead of embracing it. We will see a splintering of the publishing industry, the failure of most, perhaps all, of the current big publishers, emergence of a very large number of diverse small publishers, and a huge surge in self-publication. All of these trends are already visible.</p>
<p>#6: I think the upper limit of $10 on pricing may be high and the lower limit of $5 certainly is. Ebooks that cost money will range from $1 to (maybe) $10, with most of them going for under $5. Of course, there will continue to be many ebooks offered free.</p>
<p>#7: Given the problems for the consumer with DRM, I believe this is on the way out. It really doesn&#8217;t prevent piracy, it only inconveniences the reader.</p>
<p>I&#8217;ll add another prediction here: proprietary ereader formats will come to an end in favor of an industry standard (or possibly multiple formats) usable on multiple devices. Assuming Amazon continues to market the Kindle, it will become a multi-format reader, or else adopt a different format in used on other readers, or else mobi will become the industry standard in use on other readers.</p>
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