http://ireaderreview.com/2010/02/07/is-this-what-the-future-of-books-will-reduce-to/ Kindle Review, Kindle Fire Review, New Kindle Review, Kindle 4 Review Sat, 26 May 2012 22:36:50 +0000 hourly 1 http://wordpress.com/ http://ireaderreview.com/2010/02/07/is-this-what-the-future-of-books-will-reduce-to/#comment-11042 Mon, 08 Feb 2010 22:49:40 +0000 http://ireaderreview.com/?p=9808#comment-11042 This is an interesting post, but, I’m not sure if the math holds up. Evernote can monetize the people who are not paying right now with advertising if they choose to. Second, Evernote I’m sure believes that they will get at least 5% of their customers to pay. Whether this becomes the case is debatable but, if they can get to 20M active users with 5% paying $10/month, that’s $10M/month in revenue which is pretty good. The model works when you get a big enough base to use your service, with a high enough % of people paying. If you don’t have a big base, then you probably need to charge in order to make decent revenue. At Springpad, we’re also betting that users have a need for a free personal organizer to help them remember everything, and that having a big enough base with highly targeted advertising will make the model work (see [non-working link]).

]]> http://ireaderreview.com/2010/02/07/is-this-what-the-future-of-books-will-reduce-to/#comment-10962 Sun, 07 Feb 2010 20:21:49 +0000 http://ireaderreview.com/?p=9808#comment-10962 [...] Is this what a successful Internet company looks like? via ireaderreview.com [...]

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