Comments on: Inauspicious start for the agency model – 28 free books a mistake? http://ireaderreview.com/2010/04/04/inauspicious-start-for-the-agency-model-28-free-books-a-mistake/ Kindle Review, Kindle Fire Review, New Kindle Review, Kindle 4 Review Sun, 12 Feb 2012 03:34:54 +0000 hourly 1 http://wordpress.com/ By: Robert http://ireaderreview.com/2010/04/04/inauspicious-start-for-the-agency-model-28-free-books-a-mistake/#comment-13383 Mon, 05 Apr 2010 15:26:13 +0000 http://ireaderreview.com/?p=10772#comment-13383 WSJ.com – Some Publishers Wary Of Selling on iTunes
http://online.wsj.com/article/SB20001424052702303450704575160074073113744.html?mod=mostpop
Excerpt:
“Some newspaper and magazine companies have resisted selling through iTunes in part because more than seven of every 10 U.S. periodical copies are sold through subscriptions. The publishers complain they have to give Apple a 30% cut of all revenue and get very little information about their readers in return. Publishers use reader information to retain and draw new subscribers and set marketing plans, among other uses.”

]]> By: Robert http://ireaderreview.com/2010/04/04/inauspicious-start-for-the-agency-model-28-free-books-a-mistake/#comment-13382 Mon, 05 Apr 2010 15:03:41 +0000 http://ireaderreview.com/?p=10772#comment-13382 WSJ.com – Random House Balks At Apple Book Pricing. Non-subscription link:
http://www.emailthis.clickability.com/et/emailThis?clickMap=viewThis&etMailToID=1043260594
Excerpts:
“Random House was the only major publisher whose titles couldn’t be bought from Apple’s iBooks application over the weekend, having resisted the new pricing model that Apple has offered. Although publishers make less money per unit sale under Apple’s “agency” pricing model, they fear universal $9.99 e-book best sellers create the impression all new books are worth only $10. The Random House executive had doubts about whether publishers have the retail experience to know how and when to discount certain titles in order to drive sales and suggested contractual questions with authors may arise now that publishers are also effectively acting as retailers by setting their own prices under Apple’s model.”

This is a coherent analysis of the pricing model and of the risks publishers take when trying to perform an unaccustomed retail pricing role.

Must be an easier way to post this kind of information and/or get to swtich 11

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