Noticed on the official Kindle forum that someone is asking for a Kindle for Windows Mobile App. Add in the various other requests and we have a few possibilities for what comes next -
- Kindle for Android.
- Kindle for Symbian (Nokia Phones).
- Kindle for Palm Pre.
- Kindle for Windows Mobile. Perhaps Kindle for Windows Phone Series 7 (how about a short, cute name Microsoft?).
- Kindle for Linux.
- Kindle for Chrome.
- Kindle for non-smart cellphones.
- Kindle for Tablets other than iPad (if they don’t use Android like Dell Streak does or don’t use WebOS like HP Hurricane will).
It’s worth exploring each of these in further detail.
The case for releasing additional Kindle Apps
Kindle for Android Pros and Cons
There are some obvious benefits of releasing Kindle for Android -
- Huge number of cellphone providers adopting Android.
- Lots of Tablet manufacturers adopting Android too.
- You can get in before Google Editions releases.
- There aren’t very many ebook apps serving Android users at the moment.
- It’s the anti-Apple OS and helping strengthen it makes Apple products a tiny bit less attractive.
The downsides are obvious – you might create an enemy more powerful than Apple.
Kindle for Symbian (Nokia Phones)
Symbian accounts for 46.9% of smartphone sales. That’s 78.5 million units a year. Kindle for Nokia would reach a lot of potential customers.
Nokia is huge in Europe and Asia and Amazon are one of the few global ebook retailers. It’s a natural fit. It would make the Kindle much more appealing to European readers. Perhaps most importantly it would provide a channel into markets that Amazon doesn’t yet have a good foothold in.
The downside is that Nokia is struggling a bit with its smartphone direction (well, at least it seems that way) and there are a lot of devices to test. The support aspect might be a nightmare.
Kindle for Windows Phone 7 Series (or for Windows Mobile)
There are still a lot of phones with Windows Mobile. Windows Phone 7 Series is supposed to be very good and there might be an uptick in adoption.
It would not be that much of a jump to go from Kindle for PC to Kindle for 7 Series.
The downside is that Microsoft has been losing mobile OS market share consistently.
Kindle for Palm Pre
Now that HP has bought Palm WebOS becomes a very important platform. You have -
- The upcoming HP Hurricane tablet that will use WebOS.
- Palm Pre and other Palm smartphones using WebOS.
A lot of people who want a Tablet and are unhappy with Apple’s closed ecosystem are looking for an alternative and HP’s Hurricane (slated for Q3, 2010) might fill the gap. That would necessitate Amazon building a Kindle for WebOS.
The downside is that Palm sold to HP for a reason. They were doing really, really badly. HP’s Hurricane is very far away and while HP is a force to be reckoned with there’s no guarantee they’ll do well in Tablets or even cellphones.
Kindle for non-smart cellphones
As reading on cellphones in Japan explodes Amazon has got to be wondering if cellphones could be turned into reading devices in other countries.
The vast majority of cellphones are not smart and yet their owners are just as likely to read books as smartphone owners (even if there is a difference it’s probably not huge). There are a few good reasons for Amazon to explore non-smart cellphones -
- There are literally billions of non-smart cellphones.
- Users carry them everywhere – reading on cellphones could fill in all the little breaks they get.
- There’s very little competition.
The downside is that the carriers would want a big cut – something Amazon can’t really afford. Kindle for cellphones would have to find a way to bypass the carriers and that might be a non-solvable problem.
Kindle for Tablets other than iPad
A lot of these tablets are going to be covered by Kindle for Android, Kindle for PC, and Kindle for WebOS. It does leave some tablets.
It’s probable that Amazon will wait a year or so and see what Tablets (if any) succeed and then if needed create a custom Kindle App. Just as there is a custom Kindle for iPad although iPad uses iPhone OS we might see custom Kindle Apps for the Tablets that win out even if they use Android or WebOS.
Amazon has a lot of incentive to produce a good Kindle app for these Tablets. It’s best for Amazon if there is lots of competition in the Tablet market and no clear winner that could take over reading on Tablets.
Amazon are currently helping sell a non-trivial amount of iPads thanks to their excellent Kindle for iPad app. They probably want to start helping other Tablet companies too.
Kindle for Linux
Adding a Linux app would add to the Windows and Mac versions and cover the unholy trifecta of operating systems. It also takes care of the rather strange situation that Kindle uses Linux but there isn’t a Kindle for Linux app.
The downside is that there are so many flavors that support and testing would both be incredibly tough.
Kindle for Chrome
The upside is that you get another non-Apple OS that you strengthen and one that might end up in lots of mobile devices and lots of tablets and netbooks.
The downsides are that it’s in its infancy and there aren’t very many products coming out with Chrome.
What will be the next Kindle App to come out?
My money’s on Kindle for Android. There have been sightings of a Dell Streak flyer advertising Kindle on the Streak so it’s pretty much a given that Kindle for Android will arrive before or with the Dell Streak. That should be soon.
Close behind in probability is Kindle for Symbian (mostly Nokia phones). It has 46.9% of the smartphone market and has great reach in Europe – a market Amazon probably want to focus on after the US.
After that you get three interesting choices – trying to address the almost unsolvable problem of non-smart cellphones, believing that Microsoft can win with Windows Phone 7 Series, or assuming HP will turn WebOS into a big success. The latter two would be good bets to make. Microsoft and HP are both underrated giants and there’s a good chance at least one will create a decent solution.
Ladies and Gentlemen, we should expect to see Kindle for Android, Kindle for Symbian, and Kindle for WebOS this year. Amazon has been developing its platform and the Kindle service faster than the Kindle itself and don’t see that strategy changing much.