Update: Get the $119 Refurbished Kindle 2 at Amazon.
Not sure exactly what Amazon is doing with the $110 Refurbished Kindle 2 (US version) – However, stock for the refurbished Kindle 2 has varied between Sold Out and Available throughout the day.
There are reports of availability between 8 am and 9 am PST and at around 4:40 EST. This is after it was sold out for most of yesterday and available most of Monday.
Why would refurbished Kindle 2 US availability vary throughout the day?
Can’t think of any good reason there would be refurbished Kindle 2 stock at 8am, then refurbished Kindle 2 would be sold out at 9am, and then there would be more stock in another 4 hours – only to run out again. Going back to when it was first announced we’ve now had a day or so availability in a three-day stretch.
Anyone have any idea why there would be such sporadic bursts of availability?
In the past there have always been stretches of refurbished kindle availability broken up by a day or a few days. This is the first time it’s been varying so much through the course of a single day.
It’s almost as if Amazon is doing some elaborate experiment.
How does Amazon have so many refurbished Kindle 2 US units?
When Amazon ran the $150 Kindle offer at Woot it supposedly sold 4,380 or so Kindles in a few hours – It started perhaps at midnight PST and sold out around 8 am EST. With the $110 offer it was a refurbished Kindle 2 US (neither new nor global) but the lower price might have led to even more sales. Add on that it’s been available for much longer than the $150 Kindle was (in terms of total hours) and that it’s been available at Amazon - it would not be a stretch to assume Amazon sold 10,000 to 20,000 refurbished Kindle 2 US units in the 1st day of availability. Across the 2nd and 3rd day of sporadic availability perhaps another 3,000 to 5,000 units.
Where are these refurbished Kindle 2s coming from? Amazon stopped selling new ones in November or so and it’s hard to believe they would have 20,000 returned units sitting around for 6 months.
The only logical conclusion (at least it seems that way to me) is that Amazon are manufacturing new Kindle 2 US models and selling them as refurbished. Just an assumption so please don’t assume the refurbished Kindle 2 you buy will be a new one.
What are Amazon planning for?
Perhaps Amazon want to get a lot of people locked in to the Kindle ecosystem. Perhaps eInk had a lot of 6″ eInk screens left over after various eReader companies went bankrupt. Perhaps this is Amazon’s bargain line.
What we do know is – Amazon have established $110 as the entry-level eReader price. They are getting a ton of users into the Kindle ecosystem. They have either magically found a stash of 20,000 returned Kindle 2s or they have started re-manufacturing the US Kindle 2 and selling it as refurbished Kindle 2s.
Even a forthcoming release of the Kindle 3 doesn’t explain the sudden appearances and disappearances of the $110 refurbished kindle 2 (US version). There has to be more to it than that.