Comments on: 10 most important eReader developments in the rest of 2010 http://ireaderreview.com/2010/07/19/10-most-important-ereader-developments-in-the-rest-of-2010/ Kindle Review, Kindle Fire Review, New Kindle Review, Kindle 4 Review Fri, 10 Feb 2012 19:22:43 +0000 hourly 1 http://wordpress.com/ By: What’s Happening Around the Web: E-Readers | Image Space Media Blog http://ireaderreview.com/2010/07/19/10-most-important-ereader-developments-in-the-rest-of-2010/#comment-20589 Tue, 20 Jul 2010 20:00:18 +0000 http://ireaderreview.com/?p=13769#comment-20589 [...] what does the future hold for e-readers? ireaderreview.com has a few ideas in its list of the "10 most important eReader developments in the rest of 2010." Among them are rumors of an [...]

]]> By: Scott Nicholson http://ireaderreview.com/2010/07/19/10-most-important-ereader-developments-in-the-rest-of-2010/#comment-20559 Mon, 19 Jul 2010 17:49:40 +0000 http://ireaderreview.com/?p=13769#comment-20559 I don’t think we’ll actually realize it until later, but the shift to 70 percent royalty will be the big story of this year when we look back in five years. It’s the number that made major authors go, “Hmmmm.”

Cool e-readers are great tech talk, but it’s the content that drives the experience (at least in 2010–in five years, the experience will drive the content). As more authors jump ship and self-publish, the Agency Model and the great Kindle/iPad War won’t loom very large on the radar, because publishers won’t have any stick.

Since Amazon is light-years ahead in content and content delivery, it’s hard to see them having a serious challenger or to justify buying a device other than the Kindle right now for e-reading.

Scott Nicholson

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