Kindle vs Nook Color – ‘Nook Color’ confirmed

We have proof that the Kindle vs Nook Color showdown is indeed guaranteed. Well, if you take my little find as enough proof (and it almost certainly is). 

  1. The domain nookcolor.com is registered to Barnes & Noble.
  2. The domain registration clearly shows ‘Barnes and Noble LLC’ as the organization.
  3. It was registered on March 9th, 2010 – That seems to indicate Nook Color has been in the works for 7 months or rather that the name was decided 7 months ago and that the Nook Color was conceived at least 7 months ago.  
  4. The fact that NookColor.com is registered to B&N while other domains like colornook, nook3, nooktablet, etc. are not suggests that B&N has already decided to call it the ‘Nook Color’.
  5. B&N did the same thing with Nook WiFi where it bought up the domain name before hand.

In my opinion this is more than enough proof that there really is a color Nook – which confirms the CNet tipster’s claim. It’s nice to know it’s going to be called Nook Color and not something outlandish like NookCranny.

B&N is super clumsy at times – Not only did it not make the domain registration private to hide the upcoming release it also has its administrators’ information listed in the WHOIS directory. You could literally call up the admins and ask why they have NookColor.com registered. Of course, it’s 3 am EST so that option is out.

Now that we know Kindle will have to compete with Nook Color …

The guessing games start.

  1. Is Nook Color a tablet with a focus on reading or an eReader with a color screen?
  2. This pretty much guarantees the October 26th event is about Nook Color. What else will B&N announce? Nook App Store? LendMe enhancements?
  3. Will B&N really keep Nook 1 around? It makes sense at one level (the cheaper Nook eReader) but at the same time it’s a lot of extra testing and overhead.
  4. How will Kindle 3 compare with Nook Color? We still don’t know the color Nook’s technical specifications so it’s hard to say who will win.
  5. How did B&N get the time, in the midst of its selling itself to itself soap opera, to come up with a color screen Nook?  
  6. Is Mike Cane right and is Nook Color just a rebranded Archos 70?
  7. Does B&N have bigger ambitions than just ebooks? Is B&N thinking of competing with the iPad?

Kindle vs Nook has been revived and with a color screen Nook no less. In fact, B&N might have taken a big, huge jump and decided to take on more than eBooks and build more than an eReader. Perhaps the prospect of extinction has given B&N extra courage and creativity and it has something truly remarkable in store for us.

The next week is going to be very, very interesting and it will probably decide the direction Kindle vs Nook takes and determine which reading device wins the 2010 holiday season.

5 Responses

  1. Hey Ahbi,

    Did you get that message I posted about that website stealing your content? When I hit submit it didn’t seem like it posted, perhaps because I had a URL in the post? The site was called Kindle2buy. And here’s another site stealing your content, it’s called e-readers.goodgadgets.info. I noticed they have this same article posted there.

  2. B&N is now offering writers pretty much the same program for the Nook that Amazon has been for the Kindle. Easy-create e-books, etc. Called “Pubit.”

  3. FYI – There is a PanDigital 2GB 7″ Color LCD Touch Screen WiFi eReader on sale on QVC.com today. This items bookstore is powered by Barnes & Noble! Not sure if this is a precursor to the Color Nook or not, but I wanted to let you know.

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