First, for your Kindle, here are some offers courtesy Happy Reader Joyce –
- When Darkness Falls Part 1 and Part 2 by James Grippando. Price: $0. Genre: Thriller, Mystery, Criminal Defence Attorneys. No reviews yet. These are 2 out of the 3 parts of this book.
- Without Reservations: With or Without, Book 1 by J. L. Langley. Price: $0. Genre: Paranormal Erotic Romance, Gay Romance. Rated 4 stars on 61 reviews.
- Darkness Dawns by Dianne Duvall. Price: $0. Genre: Erotic Romance, Paranormal Romance. Rated 4.5 stars on 14 reviews.
That first set of offers is interesting in a strange sort of way – It’s a book split into three parts, with the first two bundled with two special essays and given out for free. Wonder if it will work.
How important are Kindle reading apps?
We get yet another article claiming that reading apps on non-reading focused devices are more important than reading devices –
There are a few strange things here –
- Everyone who doesn’t read books assumes that the rise of ebooks is ‘largely’ due to reading apps on other devices.
- This is despite Amazon admitting that 80% of Kindle book sales are to people who own a Kindle. Do note that Amazon won’t say where the ebooks are read – just that 80% of Kindle books are sold to people who own at least 1 Kindle.
- The ‘reading apps are the secret of ebook success’ school of thought disregards that there have been ebook reading applications for PC and Mac and PDAs for decades. Why didn’t ebooks take off earlier if the reading apps are the real secret?
First, read AT&T CEO Randall Stephenson gush about Amazon’s decision –
AT&T CEO Randall Stephenson called Amazon’s Kindle e-reader app the “gutsiest and savviest business decision of the past decade” during a keynote address on Tuesday.
When Amazon decided to launch its iPad app, essentially giving users a reason to buy a competitor’s tablet over its own, analysts called it a brave and bold move. But Stephenson said it is now clear that Amazon’s decision was incredibly intelligent.
Then consider what’s currently going on –
- Apple has blocked Sony’s eReader App.
- Apple is moving towards making it mandatory to give Apple a 30% cut on content sold through apps.
- It wouldn’t be inconceivable that Apple kicks Kindle for iPhone and Kindle for iPad off its platform if Amazon doesn’t comply.
After helping sell iPads, Amazon ends up having to pay Apple a toll on every ebook sold. No good deed goes unpunished.
Basically, AT&T’s CEO is saying (this is my twist, not what he said) –
Apple came out with a smartphone and changed the market. It then came out with a Tablet and changed that market (or put some life into it). Amazon created the Kindle and revitalized books.
However, none of those, or the other amazing things that were done in the last decade, are as impressive as – Strengthening a competitor’s device via a reading app that the competitor not only benefits from, it has total control over.
Everyone seems to be focused on the immediate benefits of reading apps i.e. you can make a small investment in app software and reach new customers, you get more customers.
No one seems to be focused on the downsides of reading apps i.e. it’s someone else’s device, you have to compete against other reading apps, the device owner can levy a tax, the device owner can introduce its own reading app and make that the default.
It’ll be interesting to see how things play out and whether people still stay stuck in the dual clouds of –
- Reading apps on devices not meant for reading are more important than eReaders and Reading Tablets.
- It’s brilliant to make a reading app for someone else’s device which you have zero control over.
Let’s see how long these beliefs survive.