Will Kindle Fire, Tablets be around in 5 years?

Blackberry CEO Thorsten Heins made quite a bold prediction regarding the future of tablets today (Courtesy Bloomberg) –

“In five years I don’t think there’ll be a reason to have a tablet anymore,” Heins said in an interview yesterday at the Milken Institute conference in Los Angeles. “Maybe a big screen in your workspace, but not a tablet as such. Tablets themselves are not a good business model.”

At first glance, it seems to be wishful thinking. The CEO of a company that failed quite spectacularly in the Tablet Market (with the Blackberry Playbook) assumes that –

  1. In 5 Years there won’t be tablets. Though the precise statement he made was – In five years I don’t think there’ll be a reason to have a tablet.
  2. Tablets themselves are not a good business model.

It’s interesting that Bloomberg didn’t choose to mention –

  1. The amount of profit Apple is making from the iPad.
  2. Whatever amount of money Microsoft is making from Android Tablet makers (Patent Licensing Fees).
  3. Whatever amount Google is making from iPad users and Android Tablet users via search revenues.

Surely, those are all ‘good business models’?

The Blackberry CEO’s statement seems like the Fox saying the Grapes are Sour and He never wanted them anyways.

Here’s the problem though – Tablets have never really had any Unique and Irreplaceable Function.

First, let’s try to play Devil’s Advocate and figure out if the Blackberry CEO’s wishful thinking might be closer to reality than we realize. Then, we’ll look at the opposite argument and see if Tablets have a very long future. Finally, we’ll look at whether Kindle Fire can survive or not.

What if the Blackberry CEO is right and Tablets won’t have a reason to exist in 5 years?

Here are a few points to think about –

  1. Apple made the Tablet Market viable. However, before that we had Microsoft and others (including Apple themselves, with the Newton) try and fail to make Tablets a viable market.
  2. No one is quite sure what Tablets’ unique irreplaceable functionality is. This is getting even harder to figure out now that Phones are getting bigger and bigger.
  3. Tablets don’t really have any ‘Killer App’ that makes them irreplaceable.
  4. Phones are much better for portability. Laptops are much better for ‘doing things’ when mobile. Desktops are much better for doing ‘intensive tasks’. Tablets are consumption oriented and mobility enhancing – However, phones and ‘Phablets’ are quickly becoming a viable alternative.
  5. What if Apple had simply become very good at creating ‘technological fashion trends’ and iPad was a supreme demonstration of that. What if the iPad and the subsequent success of 7″ Tablets and the iPad Mini are just a ‘technology trend’ and not some great step forward?

Perhaps the most striking thing about Tablets is that they are, for lack of a better word, a luxury. Could you survive without your phone? Probably Not. Without your Tablet? Sure. The inconvenience of not having a Tablet to browse stuff on while watching TV is not that big an inconvenience (contrary to whatever our first world problems obsessed minds might think).

There is no equivalent to ‘making a phone call’ for Tablets. Nothing that’s ‘absolutely necessary and no other device is as well made for’. Watching Netflix on the couch doesn’t really qualify as absolutely critical.

In terms of the future, the most dangerous threats for Tablets are –

  1. Larger Phones. Now that we’re getting into 5.5″ and 6″ screens, what real difference is there between Tablets and Phones?
  2. Projection Screens and New Screen Technologies. The minute someone makes a viable screen (perhaps a pico projector based screen projecting technology), Tablets suddenly lose their one big advantage over phones (a larger screen size).
  3. Things like Voice Based computing and Gesture Based Computing also threaten Tablets (for the exact same reason – Tablet’s only real advantage is screen size).
  4. Wearable computing like Watches and Google Glass are a threat.
  5. As laptops become thinner and lighter, and (perhaps most importantly) get better battery life, they are a threat.
  6. Hybrid devices like Microsoft Surface are a threat. Of course, if you love Tablets you could claim Surface is an evolution of the Tablet and not really a separate device.
  7. Most of all, the ‘technological fashion trends’ are a threat. My guess would be that at least 50% of Tablet owners bought a Tablet due to non-enduring factors such as ‘buying the new, new thing’ and ‘coolness’ and ‘showing off their financial means’ and ‘buying it because everyone else is buying it’ and ‘because it’s more convenient for some stuff than laptops’. If Apple were to come out with an iWatch, or if Google Glass were to become the ‘new, exciting technology’ – What real reason would these people have to buy Tablets in the future?

What are we driving towards?

The realization that Thorsten Heins may or may not be right in saying – In five years I don’t think there’ll be a reason to have a tablet anymore.

However, we can’t really answer the question – What REAL reason do we have to have Tablets right now? Are they simply the result of Apple becoming super good at selling people stuff that makes them feel good and in possession of ‘technological coolness’? Are they simply a transition phase (like Netbooks before them were) to a more convenient personal computing device?

If we don’t have any REAL reasons, even right now, for Tablets to stick around. Well, then who knows what might happen in 5 years. Odds are that Tablets will become quite a bit less relevant.

Reasons why the Blackberry CEO might be wrong and Tablets might stick around for 10-20 years

There are actually quite a few good reasons that Tablets might stick around –

  1. The Momentum. We have a lot of Tablet sales plus we have lots of people who’ve been in the ‘I want a Tablet but can’t afford one’ bucket. It might take 10-20 years to fulfill that EVEN if much better technologies come out and make Tablets redundant.
  2. Worldwide Expansion. Tablets are still spreading. It’s worth nothing that there is one argument here in favor of ‘Tablets are going to go away in 5 years’ i.e. Tablet buying is limited to certain demographics and is not very widespread in countries where Tablets are popular.
  3. There might not be a new ‘super strong technological fashion trend’. Steve Jobs isn’t around to make iWatch or Google Glass or Talking iUnderwear the new must-have device. Who’s going to convince people desperate to find meaning and coolness from meaningless devices and Prada belts that this new Technology X is going to make them feel good and special and rich and beautiful (as Tablets supposedly make them feel)? Where are the cool dancing happy people convincing them to buy Technology Y? The Surface Ads do try. Wouldn’t that be crazy – Microsoft setting the new fashion trends in devices and making Surface RT the new conspicuous consumption flag bearer.
  4. Tablets might be the sweet spot for the 80% of the population that just wants to consume technology and not create anything. Perhaps the great next step in the evolution of the human race is a period of extended Entertainment Ingestion – where people sit around on couches all the time and watch reruns of Friends and marvel at how far humanity has evolved. That we can all sit around and do nothing with thousands of years’ worth of technological advancements.
  5. Tablets might be better than laptops and desktops for most people IF (and it is an IF) they mostly just surf the web and check email and check Facebook.
  6. People might want a device that is completely pointless. It’s like entertainment. The big winning advantage of Tablets might be that it’s the one device where you know there’s no danger of ‘work’ happening.
  7. Tablets might be the simplest thing ever invented for users unfamiliar or scared of technology. Again, Steve Jobs is gone so who’s going to create something that’s more ‘easy and accessible’ for normal human beings. Most technology people have the unique gift of thinking their grandmother had a time travel machine and used it to learn assembler coding.

Reasons 5 and 6 are the big ones. Tablets might be really good and might last precisely for the twin reasons everyone shafts them for – They are dead simple to use & They have no ‘productive’ use (perhaps most Tablet users want ZERO productive use from their entertainment Tablets/devices).

Tablets might survive for a long, long time precisely for those two reasons.

Quick Thought: My money is actually on Tablets going away in the long term. In 15-20 years. Keep in mind that we had a similar crazy ramp-up with Netbooks. They fell as soon as Tablets arrived on the scene. Technology cycles are getting shorter and shorter. PCs have stuck around for 30-40 years. Tablets might get just half of that – which would mean that by 2018 to 2021, Tablets might be completely gone. And then we will wish they hadn’t been beaten out by iContacts and StalkerGoggles.

What about Kindle Fire? Will Kindle Fire be around in 5 years?

That’s a really good question.

The reasons for it to be around in 5 years are –

  1. As long as there is a Tablet Market Amazon, is going to sell Tablets. That’s just my gut feeling.
  2. Kindle Fires are actually mini Amazon Stores. Amazon will keep selling them as long as people are willing to carry around a mini-Amazon store in their hands. Amazon’s motivations to sell Tablets are MUCH stronger than anyone else’s.
  3. Amazon isn’t a fashion company. What I mean is that Amazon doesn’t have to find the next technological fashion to survive. It can afford to sell uncool things like eReaders. It will perhaps sell Tablets long after people think Watches and Stalker Goggles are the Fashion of the Year.
  4. Amazon is going to cater to people who can’t afford the high-end Tablets and there are a lot more of those people. Which means Amazon’s Kindle Fire will have 5-10 years more life than high-end Tablets. Even if iPads die out in 10-15 years, Kindle Fires can go on for a further 10 years just by selling to people with lower incomes.
  5. Amazon might view Tablets as the best delivery device for digital items.

The reasons Kindle Fire might not be around in 5 years –

  1. Apple might, in a moment of desperation, release a very low priced iPad Mini. Apple has a terrible dilemma – Cut iPad and iPad Mini prices and lower profit margins OR Keep iPad and iPad Mini prices high and lose market share. We’ve already seen Apple is willing to massively lower its profit margins to prevent Android Tablets from doing a PC vs Mac repeat. It may very well do that again. If it comes down to $149 Kindle Fires Versus $199 iPad Mini 2s, Apple will probably decimate Kindle Fire.
  2. Android Tablets from Google might hit $99 within a year and that might really hurt Kindle Fire.
  3. Amazon might see more value in selling Phones and might shift focus to Kindle Phones. We just have to look at how Kindle eInk Readers are ignored currently – All the focus is on Kindle Fires. If Kindle Phone sells at 3-4 times the rate of Kindle Fire, Amazon would likely shift 100% to Kindle Phones.
  4. We might have World War III. There certainly seem to be enough global squabbles going on for something bigger to ignite. We’ll be sitting around bonfires and talking – Those were the days. We had running water and cheap electricity. Now this fancy smart phone makes for a nice paperweight.
  5. Amazon might cut costs and get rid of the Kindle Fire division. Not as inconceivable as it seems right now.

Interestingly enough, I think Kindle Fire might last a lot longer than the other Tablets. For a company like Apple or Microsoft – if it can’t make a big profit from hardware and/or software, then there’s little value in the market. For Amazon, it might just think of Kindle Fires as Customer Acquisition Devices and keep selling them long after everyone else.

Closing Thought – Is ‘Having No Valuable Use’ the Killer Feature for Tablets? Or are Tablets going to die out in 10-15 years?

Perhaps Tablets are popular precisely because they have no ‘Killer Feature’. Perhaps Tablets are popular because they are very malleable and are different things to different people.

Perhaps Tablets are the ‘Technological Flavor of the Year/Decade’. The PDAs of the 2010s? The Netbooks that followed Netbooks? Perhaps a testament to how much Technology has now become like the fashion industry.

The more I think about it, the more it seems that the Blackberry CEO might be on to something. He might be woefully wrong about the timeline (5 years). However, it’s hard to make a credible argument that Tablets (or for that matter any of today’s technology other than the Internet and things like desktop and laptop computers and phones) will be around in 10-15 years.

Kindle Family – All Kindles So Far

Let’s paint a picture of what the Kindle Family looks like, and what it might look like by end of 2013.

Kindle Family As It Currently Stands

Right now, as of April 28th (2013), we have –

The eInk Kindles

  1. Kindle 1. The original Kindle. The Kindle that started it all. Can you believe it came in at $399. The tech media were having a field day – claiming it would sell only 40,000 units. That no one reads. And other such nonsense.
  2. Kindle 2. The second Kindle. This did a good job but not a great one. It was more of a Kindle 1.5 than a Kindle 2.
  3. Kindle 3. This was a major step forward. Perhaps the best eInk Kindle made so far. This was also the last Kindle with a physical keyboard (Amazon now refers to it as the ‘Kindle Keyboard’). It is, in my opinion, by far the best eInk Kindle made.
  4. Kindle WiFi. Not exactly Kindle 4. More like a Kindle Economy Edition with neither a keyboard nor a touchscreen.
  5. Kindle 4 (Touch Kindle). This was not really an improvement over the Kindle 3. However, the addition of Touch makes it the ‘next Kindle’ after Kindle 3 – hence Kindle 4.
  6. Kindle 5 (Kindle Paperwhite). This, again, wasn’t really much of an improvement over the Kindle 3, apart from the light. The addition of the lighted screen makes it the ‘next Kindle’ after Kindle 4 – hence Kindle 5.

The Kindle Fire Tablets

  1. Kindle Fire. The first Kindle Fire. It was rushed to market to prevent B&N’s Nook Color and Nook Tablet from eating up the market. A solid success. Amazon now wants to refer to this as ‘Kindle Fire Original Edition’ (Because calling it Kindle Fire 1 would be too straightforward).
  2. Kindle Fire. This is the newer version of the Kindle Fire. This was improved over the first Kindle Fire, but not by much. It’s such a slight improvement that perhaps we should just call it Kindle Fire 1.1.
  3. Kindle Fire HD. This is the real Kindle Fire 2. It adds an HD screen, great speakers, and several other improvements. An actual solid successor to the Kindle Fire, and worthy of being called ‘Kindle Fire 2’.
  4. Kindle Fire HD 8.9“. This should have been called the Kindle Fire Max or Kindle Fire X (something simple). I consider this an entirely separate device (since it’s a 9″ Tablet). We’ll disregard the various variants i.e. Kindle Fire X with LTE or without LTE – it’s all just one line of 9” Kindle Fires.

Where does that leave us?

With 6 Kindles and 4 Kindle Fires in all.

With 2 lines of eInk Kindles – the Kindle line and the Kindle WiFi (Kindle Economy Edition) line.

With 2 lines of Kindle Fires – the Kindle Fire line and the Kindle Fire X (9″ screen) line.

The newest devices in each line are –

  1. Kindle 5 (Kindle Paperwhite) is the newest eInk Kindle.
  2. Kindle WiFi (Kindle Economy Edition) is the newest economy eInk Kindle.
  3. Kindle Fire 2 (Kindle Fire HD) is the newest Kindle Fire.
  4. Kindle Fire X (Kindle Fire HD 8.9″) is the newest 9″ Kindle Fire.

Is there really a need for each of these 4 Kindle lines?

The need for the 7″ Kindle Fire line and the main eInk Kindle line is very well established. One is Amazon’s main Tablet and one is Amazon’s main eReader.

Given how frequently Amazon is cutting the prices of the Kindle Fire X (HD 8.9″), it’s quite possible it might be discontinued. There is a market for 9″ and 10″ Tablets – However, it seems to be shrinking as people go for the lower priced, more convenient 7″ and 8″ Tablets.

Amazon needs a new Kindle Fire X (X2?) to compete against the iPad. However, the market for iPad and 10″ Tablets is shrinking so it might just be better for Amazon to concentrate on its main 7″ Kindle Fire line.

Kindle WiFi (Kindle Economy Edition) is needed for people who want a super-cheap eInk Reading device. Amazon might consider simplifying and going with just one Kindle line – However, that would lead to a lot of lost sales. Casual Readers don’t want to pay more than $50 to $100 for a dedicated eInk eReader. Amazon needs something for them.

So we may see the end of the 9″ Kindle Fire Tablet, but the other three lines of Kindles should be around for a while.

Kindle Family with a Simpler Naming Scheme

The current naming scheme for Kindles is a bit complicated – better suited for algorithms.

Here are the names Amazon has for its currently selling eInk Kindles and Kindle Fires. Next to each is my suggested ‘simple’ name.

  1. Kindle Keyboard 3G, Free 3G + WiFi, 6″ eInk Display. That’s ridiculous. Better Name: Kindle 3.
  2. Kindle (for the Kindle WiFi). This is a good choice. Very sweet and simple.
  3. Kindle Paperwhite. Better Name: Kindle 5.
  4. Kindle Paperwhite 3G. There’s no need to have this separately.
  5. *****
  6. Kindle Fire Tablet. Better Name: Fire. Just Fire or Kindle Fire is good.
  7. Kindle Fire HD Tablet. This is a decent name, actually. HD is easy to understand. Better Name: Kindle Fire 2.
  8. Kindle Fire HD 8.9″ Tablet. Better Name: Kindle Fire X.
  9. Kindle Fire HD 8.9″ 4G LTE Wireless Tablet. There’s no need to have this separately. LTE is an optional add-on.

Amazon needs to focus on easy to remember, simple names that make sense. Choosing ‘Kindle’ for the Kindle WiFi is a good step. Amazon should consider doing similar easy names for all other Kindles. For Example: Kindle Fire HD 8.9″ is really awkward. Who on Earth puts 8.9″ as part of their name?

Kindle Family 2013 Likely Additions

Let’s go with our own simple names (Amazon is probably going to name its phone – Kindle Phone 3G with Voice Calls and Voice Mail and Almost as Good as iPhone for Half the Price).

Firstly, as Larry mentioned in the comments for an earlier post, Amazon should use the Amazon brand whenever possible and not the Kindle brand. Yes, people at Amazon are all emotionally attached to ‘Kindle’, plus all devices are made by Lab 126 (which also made Kindle). However, people understand and love ‘Amazon’. Just like Apple didn’t name its tablet the iPod iPad, let’s not name the Amazon Phone the Kindle Phone. It just causes confusion and kills the opportunity to ride on the trusted Amazon brand.

Here are the likely additions to the Kindle Family in the rest of 2013 (with suggested names suited for use by human beings) –

  1. Kindle Phone Medium Range – Amazon Phone. Or something even shorter like APhone or UPhone.
  2. Kindle Phone High End – Amazon Phone Premium or Amazon Phone+. Or perhaps just keep the name the same. Just have it as a variant of the APhone.
  3. Kindle TV – Amazon TV. This is short and sweet and makes sense.
  4. Kindle TV with Special Features etc. – Amazon TV X or Amazon TV Plus or Amazon TV+.
  5. New eInk Kindle with HD screen – Kindle 6 or Kindle HD. That’s it. No ‘Kindle Brighter Shade of PaperWhite’ or any of that nonsense.
  6. I think there’ll be two Kindles released. For the Economy Model it’s best to just name it Kindle (the current name) or Kindle Mini and stick with that.
  7. New Kindle Fires – Kindle Fire 3 (or Fire 3) and Kindle Fire X2 (or Fire X2). I’m assuming Amazon will continue with a large screen Kindle Fire.

It’s quite possible that Amazon makes a royal hash of things and introduces 4-6 different phone models. In case it does, it should try and keep things simple and have just 1 or 2 phone names (APhone and APhone+) and have variants.

For Kindle TV (Amazon TV), it’s hard to mess things up. However, let’s hope Amazon sticks with a name that’s easy to remember and also serves as good solid branding.

Kindle Family at the end of 2013

At the end of 2013 we’ll probably have –

2 Lines of eInk Kindles (with one holdover)

  1. Kindle 6 – the newest eInk Kindle. The successor of the Kindle Paperwhite. Very conveniently it’ll be a 6″ screen too.
  2. Kindle WiFi – Perhaps even cheaper at $49. The name will probably just be ‘Kindle’.
  3. Kindle Keyboard (a holdover). Since Amazon hasn’t made a better Kindle, and since keyboards are critical for some readers, I don’t see this being discontinued.

3 Lines of Kindle Fires

  1. Kindle Fire – A newer version of the lower range Kindle Fire.
  2. Kindle Fire 3 – The successor of the Kindle Fire HD.
  3. Kindle Fire X2 – The successor of the Kindle Fire HD 8.9″. This isn’t guaranteed, just likely.

2 Lines of Kindle Phones

  1. Amazon Phone (APhone? UPhone?). The lower end Kindle Phone.
  2. Amazon Phone Plus (APhone+? UPhone+?). The higher end Kindle Phone.

2 Lines of Kindle TV

  1. Amazon TV. The $50 Kindle TV set-top box.
  2. Amazon TV+. The $50 Kindle TV+ set-top box with a subscription and special options. This might be the same hardware as Amazon TV or it might be completely different hardware with DVR capabilities and live TV.

Other Products?

It’s not very likely, yet entirely possible, that Amazon releases other Kindle hardware. Will have to think more about what Amazon might have in the works. An innovative color screen device (either Tablet with color eInk screen or eReader with color eInk) is quite possible. Amazon did buy Liquavista from Phillips Netherlands.

For now, it seems the Kindle Family at the end of 2013 will consist of Kindles, Kindle Fires, Kindle Phones, and Kindle TV.

Top 50 $1 Kindle Books

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Despite attempts by various parties, $1 Kindle Books continue to rise up the charts. Currently, a massive 18 out of the Top 100 are $1 books (including 2 of the Top 4). For reference, in 2008, just 2 $1 books were in the Top 100.

Here’s a look at the Top 50 Best-selling $1 Books.

  1. **Damaged by H. M. Ward. Price: $1. Genre: Adult Romance, Contemporary Romance. Rated 4.5 stars on 517 reviews. 342 pages. Sales Rank: #2.
  2. **The Bet by Rachel Van Dyken. Price: $0.99. Genre: Contemporary Women, Coming of Age, Seattle Millionaire, Romance. Rated: 4 stars on 479 customer reviews. 242 pages. Sales Rank: 4.
  3. *Promise Me Darkness by Paige Weaver. Price: $0.99. Genre: Romance, Adult Novel. Rated: 4.5 stars on 149 customer reviews. Unknown pages. Sales Rank: #12.
  4. ***Don’t Say a Word by Barbara Freethy. Price: $0.99. Genre: NY Times Bestselling Author, Suspense, Contemporary Romance, Romantic Suspense. Rated: 4.5 stars on 112 customer reviews. 337 pages. Sales Rank: #21.
  5. *Connected (Connections #1) by Kim Karr. Price: $0.99. Genre: Coming of Age, Contemporary Romance. Rated: 4.5 stars on 288 customer reviews. 364 pages. Sales Rank: #28.
  6. **Last Summer by Theresa Weir. Price: $0.99. Genre: Contemporary Romance, Rita Winning Author, NY Times Bestselling Author. Rated: 5 stars on 26 customer reviews. 248 pages. Sales Rank: #33.
  7. *Marrying the Master (Club Volare) by Chloe Cox. Price: $0.99. Genre: Erotic Romance, Contemporary Romance, Suspense, Romantic Suspense. Rated: 5 stars on 43 customer reviews. 306 pages. Sales Rank: #38.
  8. The Love Game (The Game) by Emma Hart. Price: $0.99. Genre: Coming of Age, Contemporary Romance. Rated: 4.2 stars on 117 customer reviews. 320 pages. Sales Rank: #43.
  9. (Short Story) A Textbook Case (a Lincoln Rhyme story) by Jeffery Deaver. Price: $0.99. Genre: Short Story, Mystery, Police Procedural. Rated: 4 stars on 50 customer reviews. 65 pages. Sales Rank: #44.
  10. **Brothers & Bones by James Hankins. Price: $0.99. Genre: Thriller. Rated: 4.5 stars on 228 customer reviews. 399 pages. Sales Rank: #53.
  11. *Rock the Heart by Michelle A. Valentine. Price: $0.99. Genre: Erotica, Romance. Rated: 4.5 stars on 253 customer reviews. 193 pages. Sales Rank: #55.
  12. **One Week Girlfriend (Drew + Fable) by Monica Murphy. Price: $0.99. Genre: Adult Contemporary Romance, 17+ Only, Adult, Literary Fiction. Rated: 4.5 stars on 366 customer reviews. 291 pages. Sales Rank: #61.
  13. *Rock the Band by Michelle A. Valentine. Price: $0.99. Genre: Erotica, Romance, Novella. Rated: 4.5 stars on 142 customer reviews. 165 pages. Sales Rank: #70.
  14. *A Beautiful Lie (Playing with Fire #1) by Tara Sivec. Price: $0.99. Genre: Suspense Thriller, Romance. Rated: 4.5 stars on 294 customer reviews. 390 pages. Sales Rank: #74.
  15. *The Abbey (Ash Rashid) by Chris Culver. Price: $0.99. Genre: Hard Boiled Mystery, Thriller, Police Procedural. Rated: 4 stars on 621 customer reviews. 401 pages. Sales Rank: #76.
  16. Beneath Bone Lake by Colleen Thompson. Price: $0.99. Genre: Suspense, Romance, Mystery. Rated: 4 stars on 30 customer reviews. 322 pages. Sales Rank: #85.
  17. *The Last Supper Catering Company by Michaelene McElroy. Price: $0.99. Genre: New Age, Channeling, Literary Fiction. Rated: 5 stars on 50 customer reviews. 266 pages. Sales Rank: #87.
  18. Chains (Seeds of America) by Laurie Halse Anderson. Price: $0.99. Genre: Kids, Grades 6 to 10, African-American, Military & Wars. Rated: 4.6 stars on 81 customer reviews. 321 pages. Sales Rank: #95.
  19. *Suddenly Royal by Nichole Chase. Price: $0.99. Genre: Coming of Age, Contemporary Romance. Rated: 5 stars on 31 customer reviews. 466 pages. Sales Rank: #106.
  20. Undone by the Duke (Secrets in Silk) by Michelle Willingham. Price: $0.99. Genre: Regency Romance, Historical Romance. Rated: 4 stars on 58 customer reviews. 350 pages. Sales Rank: #113.
  21. Her Indecent Proposal (The Bad Boy Billionaires Collection) by Judy Angelo. Price: $0.99. Genre: Family Saga, Strong Characters. Rated: 4 stars on 35 customer reviews. 128 pages. Sales Rank: #123.
  22. *The Devil’s Bounty: The New Ryan Lock Novel by Sean Black. Price: $0.99. Genre: Thriller, Action & Adventure. Rated: 4.5 stars on 27 customer reviews. 335 pages. Sales Rank: #126.
  23. Translation of Love by Alice Montalvo-Tribue. Price: $0.99. Genre: Contemporary Romance. Rated: 4.5 stars on 26 customer reviews. 299 pages. Sales Rank: #128.
  24. **Going Under by S. Walden. Price: $0.99. Genre: YA, Women’s Fiction. Rated: 4.5 stars on 197 customer reviews. 344 pages. Sales Rank: #139.
  25. *Elite (Eagle Elite) by Rachel Van Dyken. Price: $0.99. Genre: Coming of Age, Contemporary Romance. Rated: 5 stars on 57 customer reviews. 338 pages. Sales Rank: #157.
  26. The Quilter’s Son Book 1: Liam’s Choice (An Amish Christian Romance) by Samantha Jillian Bayarr. Price: $0.99. Genre: Amish Romance, Inspirational, Christian. Rated: 4.5 stars on 74 customer reviews. 160 pages. Sales Rank: #158.
  27. **Relentless (Shattered Hearts) by Cassia Leo. Price: $0.99. Genre: Coming of Age, Contemporary Romance. Rated: 4.5 stars on 172 customer reviews. 232 pages. Sales Rank: #166.
  28. **CyberStorm by Matthew Mather. Price: $0.99. Genre: CyberThriller, TechnoThriller, High Tech Science Fiction. Rated: 4.5 stars on 142 customer reviews. 347 pages. Sales Rank: #171.
  29. Phoenix’s Heart by Khelsey Jackson. Price: $0.99. Genre: Erotica, Romance. Rated: 3 stars on 27 customer reviews. Unknown pages. Sales Rank: #174.
  30. Engaging the Enemy (The Wild Randalls, Book 1) by Heather Boyd. Price: $0.99. Genre: Regency Romance, Historical Romance. Rated: 4.5 stars on 13 customer reviews. 260 pages. Sales Rank: #181.
  31. Heart Stealers by Patricia McLinn, Judith Arnold, Julie Ortolon, Kathryn Shay. Price: $0.99. Genre: Single Women, Romance. Rated: 4 stars on 73 customer reviews. 977 pages. Sales Rank: #186.
  32. Accidents Waiting to Happen by Simon Wood. Price: $0.99. Genre: Crime, Thrillers, Suspense. Rated: 3.6 stars on 160 customer reviews. 295 pages. Sales Rank: #189.
  33. *Coming Home (The Wakefield Romance Series) by Theresa Marguerite Hewitt. Price: $0.99. Genre: Military Romance, Contemporary Romance. Rated: 4.5 stars on 9 customer reviews. Unknown pages. Sales Rank: #195.
  34. *Why I Love Singlehood by Elisa Lorello, Sarah Girrell. Price: $0.99. Genre: Blogging, Contemporary, Adventure. Rated: 4 stars on 89 customer reviews. 368 pages. Sales Rank: #209.
  35. Lily’s Mistake by Pamela Ann. Price: $0.99. Genre: YA, Coming of Age. Rated: 4 stars on 207 customer reviews. 229 pages. Sales Rank: #211.
  36. Trial By Fury: Internet Savagery and the Amanda Knox Case (Kindle Single) by Douglas Preston. Price: $0.99. Genre: Kindle Single, Essays, Violence in Society. Rated: 3.9 stars on 20 customer reviews. Unknown pages. Sales Rank: #214.
  37. Beautifully Broken (Beautifully #1) by Bethany Brazile. Price: $0.99. Genre: Erotica. Rated: 4.5 stars on 32 customer reviews. 196 pages. Sales Rank: #216.
  38. **If You Stay (Beautifully Broken) by Courtney Cole. Price: $0.99. Genre: Erotica, Coming of Age. Rated: 4.5 stars on 507 customer reviews. 354 pages. Sales Rank: #217.
  39. ***Fallen Too Far by Abbi Glines. Price: $0.99. Genre: Steamy Romance, Contemporary Romance. Rated: 4.5 stars on 1,748 customer reviews. 300 pages. Sales Rank: #220.
  40. A Moment (Moments Series, New Adult Romance) by Marie Hall. Price: $0.99. Genre: Adult Romance, Contemporary Romance, Coming of Age. Rated: 4.5 stars on 27 customer reviews. 328 pages. Sales Rank: #226.
  41. Ruined by a Rake – A Novella by Erin Knightley. Price: $0.99. Genre: Novella, Regency Romance, Historical Romance. Rated: 4.5 stars on 14 customer reviews. Unknown pages. Sales Rank: #232.
  42. The Martian by Andy Weir. Price: $0.99. Genre: Science Fiction Adventure, High Tech Science Fiction. Rated: 4.7 stars on 1294 customer reviews. 341 pages. Sales Rank: #234. Only available till end of April.
  43. Isn’t It Romantic? by Ellen Fisher. Price: $0.99. Genre: Humor, Contemporary Romance. Rated: 4 stars on 18 customer reviews. 161 pages. Sales Rank: #239.
  44. **Born (The Born Trilogy) by Tara Brown. Price: $0.99. Genre: YA, Romance, Science Fiction. Rated: 4.5 stars on 99 customer reviews. 278 pages. Sales Rank: #245.
  45. *Born to Fight (Born 2, The Born Trilogy) by Tara Brown. Price: $0.99. Genre: YA, Romance, Science Fiction. Rated: 4.5 stars on 33 customer reviews. Unknown pages. Sales Rank: #263.
  46. The Sweetgrass Bride (Chance Creek Brides #2) by Mary L. Briggs. Price: $0.99. Genre: Western Romance. Rated: 4 stars on 3 customer reviews. Unknown pages. Sales Rank: #285.
  47. With This Collar (Mastered) by Sierra Cartwright. Price: $0.99. Genre: Erotica, BDSM. Rated: 4 stars on 90 customer reviews. 240 pages. Sales Rank: #294.
  48. *Game for Love (A Bad Boys of Football Contemporary Romance by Bella Andre. Price: $0.99. Genre: Women’s Fiction, Contemporary Women’s. Rated: 4.3 stars on 118 customer reviews. 200 pages. Sales Rank: #337.
  49. *Enlightened (Red Flags) by CC Brown. Price: $0.99. Genre: Women’s Fiction, Contemporary Fiction. Rated: 4.5 stars on 45 customer reviews. Unknown pages. Sales Rank: #351.
  50. Luke: Complete Series by Cassia Leo. Price: $0.99. Genre: Sensual & Emotional Journey, Billionaire, Contemporary Fiction. Rated: 4.5 stars on 53 customer reviews. 223 pages. Sales Rank: #357.
  51. **The Anne Stories (Anne of Green Gables) by Lucy Maud Montgomery. Price: $0.99. Genre: Anne of Green Gables, Also available free as Public Domain. Rated: 5 stars on 119 customer reviews. 2352 pages. Sales Rank: #359.
  52. *Queen of the Waves (An American Tapestry) by Janice Thompson. Price: $0.99. Genre: Historical, Christian, Inspirational. Rated: 4.5 stars on 64 customer reviews. 336 pages. Sales Rank: #368.
  53. And Still, She Wept by T. C. Barnes. Price: $0.99. Genre: Police Procedural, Suspense Thriller. Rated: 4 stars on 91 customer reviews. 564 pages. Sales Rank: #374.

Hope you find a few you like.