However – think again. The Kindle 2 is a very targeted device. If the person you’re buying the Kindle 2 for falls into this sweet spot demographic they’ll absolutely love it. If not, they’ll be as confused about why you bought it, as you are about why they don’t like it.
So a few basic rules to keep in mind -
- A love of reading is an absolute must. The only exception is if you’re a parent and want to encourage a love of reading. In which case I’d recommend buying one for your kids and seeing how it goes before getting one for each.
- Technical chops are not a prerequisite. Kindle 2 is very low tech when it comes to using it. This is good since it makes an especially good gift for your dad or mom (whereas a cutting edge gadget with a ton of settings and options might be too difficult for them to navigate). This is bad since some people want a very high tech device with a ton of options they can change and that isn’t present. It’s not a laptop whose parts you can mess around with.
- Make sure they’re not ‘Apple is cool + i want to be cool by owning an iPhone’ people. For some people a device is ‘coolness’ – Kindle 2 is most definitely not. Instead go check out the new Apple MacBooks. Take a look at the Kindle – not iPhone pretty. What is is, is the device for people who love to read.
- The Kindle 2 is not a multiple purpose device. It is an electronic book reader that also happens to have free wireless internet, and some other cool features like being able to play music.
- Once the initial cost of purchase is factored in, the Kindle 2 saves a ton of money. Any book lovers are going to love you for it.
- Like a watch or a cellphone, a Kindle 2 gets taken everywhere. Buy one for a booklover and they’ll be thinking of you all the time because it’s a constant reminder. That’s a tip from my uncle and I’ve used it to great effect.