Kindle DX back from the dead

Kindle DX is back from the dead.

Amazon’s making all sorts of strange Kindle moves recently. Kindle Keyboard disappeared. Kindle DX is back.

Thanks to The Verge for the news of Kindle DX being back (in graphite, not black).

Here’s a quick refresher -

  1. Kindle DX was Amazon’s large screen Kindle. The screen is 9.7″.
  2. Kindle DX has the same eInk screen as Kindle 3 did – eInk Pearl. It’s not as good as the Kindle Paperwhite screen, and there’s no built-in light.
  3. The current version of Kindle DX being sold is actually Kindle DX 2, referred to as Kindle DX Graphite.
  4. The larger screen is slower to respond. So if you like snappy you might want to give it a skip.
  5. You can check out our Kindle DX 2 Review and our Kindle DX 2 Review Video for more details.
  6. Kindle DX is the only large screen eReader, based on eInk, available from the top 4 eReader companies (Kindle, Nook, Kobo, Sony).
  7. The 9.7″ screen translates to 2.5 times the screen real estate of 6″ Kindles.
  8. The current price of $299 is still on the high side.
  9. Kindle DX International – Kindle DX does ship outside the US.
  10. You get all the same services and benefits as with regular Kindles. There is also a keyboard (albeit a very poorly constructed one, with tiny buttons and no number keys (press Alt for numbers)).
  11. You do get free 3G wireless. Not sure if this extends to Internet. It definitely extends to browsing books and book downloads.

All in all, it’s a very interesting move.

Why is Amazon bringing back Kindle DX 2?

Amazon had ended Kindle DX quite a while ago. That rules out the possibility of this being left over stock. So the following possibilities come up -

  1. Amazon saw consistent demand for Kindle DX 2. This is quite possible as DX 2 was great for people with weak vision who wanted a larger screen size, and also wanted eInk. Kindle DX 2 was also good for people who wanted to read PDFs. The PDF support was spotty but for reading PDFs that worked on it, it worked well.
  2. Amazon has a new Kindle DX 3 planned. It’s started selling Kindle DX 2 again to gauge demand.
  3. Amazon wants to ramp up production of 9.7″ eInk screens for a dual screen LCD+eInk device. Selling Kindle DX 2 again allows for that.
  4. Amazon decided to bring back the Kindle DX 2 to fill the hole in its lineup i.e. no large screen eInk eReader.
  5. No good reason at all. Just an experiment.

The more we think about it, the stranger it seems. To bring back a product that you had ended, and which had not sold very well.

At the same time, Amazon has ended Kindle Keyboard, which was an eReader which had lots of demand (since it was the only eReader with a keyboard).

Don’t understand this move at all. It’s good to see Kindle DX back from the dead. Just not sure why or how it’s back.

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