Every author really should read this book – today

Posted on June 23, 2011 by switch11

John Locke has written a book about how he got 1 million ebook sales through Amazon in just 5 months. How I Sold 1 Million eBooks in 5 Months by John Locke. There’s a special genius in him pricing it at $4.99. If an author can understand why all his books for readers are $1 [...]

Filed under: Reality | Tagged: , | 9 Comments »

Another sign the Kindle for iPhone party might be ending soon

Posted on May 11, 2011 by switch11

This post on why iFlowReader are closing shop is fascinating. It touches on four things that this post will cover – Kindle Tablet is absolutely necessary for Amazon if it wants to keep dominating eBooks. Amazon can depend on Apple iOS and Android as much as iFlowReader can, i.e. not at all. Nook is a hugely important counter-weight [...]

Filed under: Reality | Tagged: , | 21 Comments »

Indie Authors and the Importance of Stacking

Posted on April 20, 2011 by switch11

‘Stacking’ is such a rough word. You could probably find far more elegant business terminology in some $175 book on ‘How to Blow $100 Million on Marketing in 9 Months or less’. However, the concept of ‘Stacking’ is super powerful, multi-layered, and rather interesting. What does Stacking mean? Stacking means a few things – Stacking up promotions to happen [...]

Filed under: Reality | Tagged: , | 6 Comments »

Why Authors & Publishers need to beware geeks bearing gifts

Posted on March 18, 2011 by switch11

If there’s a single rule that authors and Publishers need to keep in mind, it’s – Beware Geeks bearing Gifts. Actually, they should beware Greeks bearing Gifts too, especially if they are Horse shaped. Please Note: If you prefer, replace ‘geeks’ with – Really intelligent and really delusional technology companies that would gladly destroy a market so [...]

Filed under: kindle, Reality | Tagged: , | 6 Comments »

The Luck Myth, $1 books, and the huge gulf between the best and the rest

Posted on March 12, 2011 by switch11

Now that the Kindle has given indie authors a fair shot, things have been going very well for indie authors, and people have begun to notice. Indie authors could get an even better shot – However, we’ll discuss that later. First, let’s look at a few aspects of the success of indie authors that people [...]

Filed under: Reality | Tagged: , | 16 Comments »

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