4 additional kindle free books for a total of 23

You can find all 23 of today’s free book offers at the 50 Kindle Free Books post.

Here are the 4 latest additions -

  1. Options Trading for the Conservative Investor: Increasing Profits Without Increasing Your Risk by Michael C. Thomsett. Price: $0. Genre: Finance, Investing, Options. Rated 3.5 stars on 21 reviews.

    The world’s #1 options author has written the definitive options guide for conservative investors! One step at a time, you’ll discover how to use options to increase yields, reduce risks, protect existing positions, and ride safely through any market down cycle. Want double-digit returns without heart-pounding risk? Here are the options you’ve been searching for!

  2. The Truth About Thriving in Change by William S. Kane. Price: $0. Genre: Business, Leadership, Organizational Change. No reviews.

    This book brings together 49 powerful “truths” about planning, driving, and sustaining organizational change: real solutions for the tough challenges faced by every business leader. You’ll discover which skills you need most, and how to develop them…how to lead change without eroding employee motivation, commitment, and productivity…why you must start fast, and “run before you walk”…when to persuade, when to educate, and when to “use force”…how to make the change agenda everyone’s agenda…and how to create the right cultural framework for successful change.

  3. On the Run by Bill Myers. Price: $0. Genre: Children, Christian, Fantasy, Suspense. Rated 4 stars on 5 reviews.

    In book one, On the Run, Elijah’s supernatural gifts have drawn the attention of dark forces. Separated from their parents, Zach and Piper (with a lot of help from heaven) must protect their little brother.

    Bill Myers is a bestselling author and award-winning writer/director whose work has won forty national and international awards. His books and videos have sold eight million copies and include The Seeing, Eli, The Voice, My Life as, Forbidden Doors, and McGee and Me.

  4. Hustlin’ Divas by De’nesha Diamond. Price: $0. Genre: Urban Fiction, Street Lit. Rated 4 stars on 8 reviews.

    Memphis is the crime capital of America, and no one knows that better than the women born and raised in its mean streets. It’s put sisters Ta’Shara and LeShelle on opposite sides of the street game, where blood means nothing and loyalty doesn’t last long. It’s also got Yolanda, an ambitious drug mule, and Melanie, a police detective, caught up with the same man–the notorious hustler Python.

    Forget what you heard about East Coast/West Coast, ’cause real vendettas are born in the Dirty South.

23 free kindle books in 1 day. It seems Amazon intends to make sure everyone visits its site regularly during holiday season.

Will there be a Black Friday Kindle Deal or a Kindle Bundle?

Marisa asks an interesting questions at the official kindle forum -

So I’m looking for pure speculation or substantiated fact. I’m going to be purchasing a Kindle Wireless ($139) for my husband for Christmas. The price is amazing and I know that it won’t come down (why should it?).

But Black Friday is around the corner now and I’m wondering if Amazon might sweeten the pot a bit and bundle the Kindle with something. Maybe a case or a gift card for purchasing titles, …

All the answers seem to converge to one conclusion -

  • Amazon has never done a Kindle Black Friday deal in the past and is unlikely to do anything Kindle related for Black Friday this year.  

There are, however, a few reasons this year might be different -

  1. BestBuy has a $100 Nook WiFi offer. Sony has a $150 Sony PRS-350 offer through November 27th at its own stores and at various other stores.
  2. Amazon hasn’t done any price-cuts since Kindle 3 and Kindle WiFi first came out. It tends to cut prices pretty regularly and a Kindle Black Friday deal or price-cut would fit in well.
  3. Given that Kindle 3 and Kindle WiFi are selling briskly you have to imagine economies of scale have already kicked in or will very soon. Amazon is likely to pass on the savings.
  4. Amazon doesn’t know what 2011 might bring – Mini iPad, Color Screen eReaders, Pixel Qi tablets. The more Kindles it can sell in 2010 the better.
  5. If ebooks keep growing at their current rate they might trigger a destruction of traditional publishers. Amazon would benefit tremendously if this were to happen. Amazon may very well decide that getting more Kindles into people’s hands and selling more ebooks is worth taking a loss on the Kindle WiFi.

Logically a $100 or $110 Kindle WiFi makes sense if you think of a Kindle as customer acquisition. Anyone who buys a Kindle is a potential lifetime Amazon customer.

My gut instinct is that Amazon will get it done. From November 2007 to November 2010 we’ve seen the Kindle’s price drop from $399 to $189/$139. This holiday season Amazon doesn’t really have any competitors and it can really clean up.

It might never get another opportunity like this and a $100 Kindle WiFi is the obvious move.

$100 Kindle WiFi on Black Friday to match Nook WiFi?

Thanks to Lucy S. we know that Best Buy will offer the Nook WiFi at $100 on Black Friday.

The Nook WiFi normally retails at $149, $10 more than the $139 Kindle WiFi, so a $100 price is a huge bargain. Best Buy’s Black Friday flyers pretty much confirm the Nook WiFi will sell for just $100.

Given that it’s Black Friday and the start of the most important retail period of the year it’s hard to imagine Amazon will not match this offer by offering Kindle WiFi for $100 or $110.

$100 Kindle WiFi – Why Amazon might not have a choice 

On paper the Kindle WiFi outpaces the Nook WiFi. Kindle WiFi comes with the new eInk Pearl screen, it has text to speech, performs better, and now even has Kindle Apps of two different types to back it up.

However, the Nook WiFi supports ePub, supports library books, and is available at a lot more retail stores than the Kindle – including at WalMart and at every B&N store. At $100 it clearly becomes a more compelling option than a $139 Kindle WiFi – even though users would, in a few months, probably regret choosing the older generation eInk screen.

$100 is a magical figure (marketers would say $99 and $97 are more magical) and a $100 Nook WiFi would completely decimate Kindle WiFi sales – Amazon doesn’t really have an option other than to go with a $100 Kindle WiFi.

Why we have a $100 Nook WiFi

B&N, with the help of Best Buy, is creating very interesting market segmentation -

  1. $100 Nook WiFi for value conscious readers. It’s almost certainly going to stick with this price throughout the holiday season.
  2. $199 Nook to appeal to hard-core readers. The price for Nook might come down to $170 or even $150.
  3. $249 Nook Color to appeal to the ‘it has to do more than just read/books look better in color’ non-purists.

The $100 Nook WiFi totally undercuts the $139 Kindle WiFi and the Nook Color steals away casual readers. B&N could complete its attack by cutting the price of the Nook to $150 and creating a deeper integration with Google’s offerings.

It’s a much smarter way to attack the Kindle than Sony’s strategy last year of introducing a pocket edition and a daily edition to supplement its core Sony Reader Touch Edition.

Apart from the strategy benefits B&N has to unload its stock of Nook WiFis. Very soon after the Nook WiFi was released the Kindle WiFi was released with the newer generation eInk Pearl screen and lots of great features and a lower price. It probably destroyed Nook WiFi sales and B&N might have a few hundred thousand lonesome Nook WiFis withering away in their warehouse.

With one stroke of Black Friday magic B&N gets rid of its surplus stock and attacks Amazon’s Kindle WiFi sales.

$100 Kindle WiFi vs $100 Nook WiFi

What if both Kindle WiFi and Nook WiFi were at $100 – Which one should you get?

  • If you really need ePub support or support for Library books or the B&N store features then the Nook WiFi is a good choice.
  • In almost every other case the Kindle WiFi is a better option as it’s a third generation eReader while the Nook WiFi is a second generation eReader.

Even at $110 or $115 the Kindle WiFi is a better option than the Nook WiFi (unless you need library book support). At $120 to $139 for the Kindle WiFi it becomes a very tough decision – Then it comes down to what you think of eInk Pearl and which eReader features are most important to you.  

In either case it’s great for readers and ebooks

Regardless of whether users buy a $100 Nook WiFi or a $100 Kindle WiFi it’s great for all of us readers. More eReaders = More eBook sales = More power to readers.

$100 truly is a magical price – The minute people see $99 it seems not that much more than $90 or $10 and a lot less than $149 and $110 and $100. Instead of sweaters that get worn only at funny sweater parties and ties that only decorate moth-eaten cupboards people will be handing out Nook WiFis and Kindle WiFis and hoping they will be cherished gifts – and they probably will.

B&N is bringing us the $100 eReader and Amazon will have to play along. So, it’s quite likely that this Black Friday we’ll have a $100 Kindle WiFi competing with the discounted $100 Nook WiFi.

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