A review of the Kindle 3 – Kindle 3 Review.
A review of the Kindle WiFi – Kindle WiFi Review.
Obssessable have a Kindle 2 unboxing post.
They thus join the swelling ranks of people who are totally enthralled by, taking videos of, clicking photos of, and blogging about their Kindle 2 unboxings.
Why are people so obssessed with the unboxing?
At this point the K2’s unboxing is getting more attention than Vera of the Seven Veils.
Here are a few things I wish people would take videos of instead –
Here’s to hoping people stop unboxing their Kindle 2s in public.
Now that I’ve had my Kindle 2 for 3 weeks, it’s interesting to do a quick review of its impact on my reading habits.
Books Read on Kindle 2
Books Currently Reading on Kindle 2
After this, are 2 Personal MBA books – Indispensable and Ultimate Sales Machine.
Kindle 2 Purchase History
Periodicals don’t really apply since Canada doesn’t have access.
Kindle 2 Related Stuff
Other Types of Reading
The lack of periodicals access in Canada means this is nothing. Normally it’d be 1 newspaper and 1-2 magazines.
Impact on Amazon’s Kindle Revenue Stream.
A lot of people have been wondering why something like Savory that opens up the Kindle 2 to other ebook sellers is a threat to Amazon. It’s because in 3 weeks Amazon has gotten $108.61 worth of purchases from 1 Kindle 2 owner. And me reading 2 books every week means at least $15-$20 every single week in revenue. That’s $750 to $1040 of revenue every single year.
Every single projection model assumes 1 book purchased a month. However, people read much more when they own a Kindle/Kindle 2, and they buy most of their books from Amazon.
Based on my experience the actual model should be –
Averaging it out to 6 books a month, and an average price of $9, that’s $54 a month per Kindle owner. That’s $648 per year in revenue per Kindle owner. Even if you take the Steve Jobs ‘people don’t read books’ opinion and cut it in half that’s $324 per year.
Kindle edition books are becoming a huge revenue stream for Amazon. For me, deciding to do the Personal MBA program means at least 30 more Kindle Edition purchases this year – a minimum of $300 of revenue for Amazon. Add on reading for pleasure and other books and $700+ in Kindle Edition purchases isn’t far fetched.
Kindle 2, Kindle, and when it comes out, Kindle Textbook Edition, are gold mines for Amazon. Not the device itself – the books and content that people buy.