Kindle 3 shipping date is today, Aug 25th

The Kindle 3 will be shipped out today. It seems that today, August 25th, is the new Kindle 3 shipping date. 

This is great as it probably ought to mean we get Kindle 3 before the weekend. Amazon has a press release touting how well Kindle 3 is selling –

  1. It’s the fastest selling Kindle ever. 

Actually, that’s the only interesting data point in the entire Press Release. Notice how it reveals nothing concrete since no one knows how many Kindles have sold in the past.

There are 50 different sentences to convey that one solitary fact. The good part is Amazon ships out Kindle 3 early enough to get it into most people’s hands in time for the weekend and that’s appreciated.

Find out more about the Kindle 3

If the fact that it’s sold more than previous Kindles despite the perceived threat of the Pretend-eReader impresses you please feel free to take a look at –

  1. A detailed Kindle 3 Review
  2. Kindle 3 Review Videos Page. 
  3. Kindle 3 Photo Pages List.

Now, let’s turn back to the Press Release because it seems a bit superfluous until you dissect all the things it’s doing.

Why the ‘Kindle 3 is best selling Kindle ever’ Press Release makes some amount of sense

Amazon has realized it’s mostly fighting a perception war against the iPad and the press release does a few things –

  1. It lets people know that the Kindle 3 isn’t just artificially ‘sold out for 3 weeks’. By stating a somewhat firm fact (i.e. best selling Kindle ever) Amazon is clearly saying – The iPad hasn’t killed us or even hurt us much.
  2. It’s a chance to highlight the Kindle 3’s features and you get the standard, bland write-up. Here’s an alternate write-up Amazon should consider –

    50% better contrast so your romance novel covers look brilliant.

    Page turns that are fast enough so you can get people who don’t read books to shut up about how they could never read on anything that takes almost as much time to turn a page as a real physical book.

    So much battery life you can keep forgetting to charge it, so light even faeries can use it, and WiFi if you’re sick of AT&T’s spotty coverage.

  3. Amazon gets to add-on that the big magazines and sites absolutely loved the Kindle. It’s impressive that they manage to not mention that Wired gave Kindle 3 a 9/10.  
  4. It can try to convince people to stop calling it the Kindle 3. Good luck with that. Here’s Fast Company’s take on it –

    Amazon’s newest Kindle (simply called “Kindle,” though it’s sometimes referred to as the “Kindle 3”)

  5. Amazon gets to talk about how it’s shipping Kindles to 125 countries on six continents including Mongolia and Northern Mariana Islands. Don’t know about you – my list of countries of the world just expanded by one.

    Haven’t you heard about the Northern Mariana Islands?

    Wonderful place – It’s right by the Mariana Trench and the people there are mad about books.

  6. We find out we now have 670,000 books in the Kindle Store of which 235,000 were added in the last 7 months.
  7. People get to hear about the whole ‘Buy Once, Read Anywhere’ aspect of the Kindle ecosystem.

It’s still disconcertingly free of any new data points. However, it isn’t entirely a waste.

MediaMemo get bonus points for putting a photograph of The Flash in an article talking about the Kindle 3 being the best-selling Kindle ever. It’s probably the most unintentionally inappropriate illustration ever.

Kindle 3 arriving? Kindle 2 is missing

There’s a very interesting thread about a potential Kindle 3 release going on in the official Amazon Kindle forum. It stems from the strange disappearance of the $189 Kindle 2 – it’s out of stock and there isn’t even an available by date.

Kindle 3 – Could it really be arriving?

Here’s what we know in a nutshell –

  1. The Kindle 2 is out of stock.
  2. There is no available date listed. This is highly unusual – Amazon are saying to order now and they’ll ship the Kindle when it’s available.
  3. The last time something like this happened (end 2008, early 2009) users who had ordered the Kindle got the Kindle 2 instead. From the thread mentioned above (courtesy Sherry) –

    Thats what happened with the K1, went out of stock, huge buying frenzy of used k1’s going for outrageous prices, then they released the K2, so it looks like a new realease coming soon.

Even by itself this is a strong indicator Kindle 3 is likely to arrive soon. However, piece together the other evidence and an August Kindle 3 release date seems a virtual certainty.

The circumstantial evidence for an August Kindle 3 release date keeps piling up

We have a lot of signs that the Kindle 3 might arrive soon –

  1. The price cuts – Kindle 2 is selling for $189, refurbished Kindle 2s are selling for $169 and $109 (for the US version).
  2. Rumors of an August Kindle 3 release – These talked about a thinner, faster, cheaper, better screen-contrast Kindle and given what the Kindle DX 2 is like it makes sense that Kindle 2 would be similar.
  3. The arrival of the Kindle DX 2 with a serial number that jumps 3 spots. 
  4. The new eInk Pearl screen. A much better screen is as good a reason as any to release a new Kindle.  
  5. The fact that Kindle 2 is currently out of stock and there is no ‘available by’ date.
  6. Nook 2 got approved by the FCC a few days back. Nook 2 might have the new eInk Pearl screen (FCC documents don’t suggest any big design change so the screen changing is quite likely). That would mean those screens are also available for a Kindle 3 from Amazon.
  7. It’s 26 days since the special offer at Woot (Kindle 2 for $150) that sold 4,800 or so Kindles. Perhaps that was a sign that Amazon was getting rid of Kindle 2 stock. Again from the forum, courtesy Shirley Kat –

    When they dumped almost 5000 K2i’s on Woot, you couldn’t have asked for a better predictor of what was coming down the pike.

  8. There’s talk at the forum that current orders are being held back till August (although this is just 1 case). Courtesy Lesley –

    I suspect it’s the K3 coming. One of the other Canadians ordered recently and was told her order would be filled early in August….

Combine all these pointers and they point to just one possibility – a Kindle 3 release in August. It’s been a year and 5 months so it’s about time. Am resisting the temptation to buy a Kindle 2 (in the hope that Amazon will ship a Kindle 3 instead). Best to wait for an actual, confirmed Kindle 3 release.

Kindle 3 or another possibility? 

Perhaps Kindle 3 seems the most probable cause for the sell-out only because we all want to see a new Kindle. Perhaps there’s another, far more logical reason.

What are the other possibilities?

  1. The $189 Kindle 2 is selling so much it sold out. This is actually just as likely as the arrival of the Kindle 3.
  2. Amazon is fixing its death grip problem. You know – if you hold it in both hands and squeeze you lose your WhisperNet connection.
  3. Amazon is replacing the Kindle 2’s eInk screen with an LCD screen – They decided that’s the best way to promote the new Kindle Enhanced Books with audio and video.  
  4. Amazon will now build Kindle 2s with Andrew ‘The Jackal’ Wylie’s signature and face laser etched onto the aluminium back – This was his condition (along with 70% of sales revenue) to give Amazon the 2 year exclusive on his 20 gems.  
  5. Amazon decided to embrace openness with ePub support and an open ecosystem and no DRM and decided it’d be fitting to make the entire front and back cover (except for the screen) transparent to really drive the point home.

Seriously, the only two reasonable possibilities are the Kindle 2 being sold out due to the lower price and the Kindle 3 arriving soon. Since Kindle 3 is rumored to arrive in August and we are just 6 days away from August 1st it’s possible Amazon decided to switch everyone over to the new Kindle 3. The good news – it’s possible the Kindle 3 will be for $189 as Amazon are letting users continue to order Kindle 2 at $189.

Kindle DX 2 serial number, Kindle 3 implications, Kindle book deals

Let’s start with this rather juicy insight from the official Kindle forum about the Kindle DX 2 and its B009 serial number –

So far the Kindle serial numbers have proceeded in order from B001 to B005. The graphite DX jumps to B009.

I bet there are three more products to be announced soon.

If one of them is a wireless DX, I’m going to regret jumping on the first graphite.

That’s a really good point – Why does the Kindle DX 2 serial number jump all the way to B009?

My Kindle DX 2 has the entire serial number line missing from the back. Apparently that’s the price to pay for release day delivery. It’s only after typing in 411 on the Settings Page that the serial number shows up.

What could B006, B007, and B008 be?

My money would be on B006 being Kindle 3 with 3G+WiFi and B008 being Kindle 3 with only WiFi. B007 – don’t have a clue.

Missing Serial Numbers point to an upcoming Kindle 3 release

If Kindle 3 were 6 to 9 months away Amazon wouldn’t give Kindle DX 2 a B009 serial number. This goes with the sudden strange new product name for the Kindle 2 –

Kindle Wireless Reading Device, Free 3G, 6″Display, White, 3G Works Globally – Latest Generation.

It used to be – Kindle Wireless Reading Device (6″ Display, Global Wireless).  

Apparently Amazon’s Department of Amazing & Endless Product Names is alive and well.

The multiple 3G references and the addition of ‘White’ and ‘Latest Generation’ certainly suggest the Kindle 3 release is within the next month or so.

The B009, the Kindle price-cut, the refurbished Kindle 2 US $109 offer, and new Kindle product name fit in nicely with the rumors of a thinner, faster, cheaper, better screen Kindle 3 being out in August.

Kindle Book Deals – Struggling to find good ones

Here are some good deals with a few repeats as they make their way back on to the Movers and Shakers list –

  1. Wild Goose Chase: Reclaim the Adventure of Pursuing God is ascending steadfastly and is currently at 181st. It’s $1.59 and rated 5 stars on 54 reviews.

    Most of us have no idea where we’re going most of the time. Perfect.

    “Celtic Christians had a name for the Holy Spirit–An Geadh-Glas, or ‘the Wild Goose.’ The name hints at mystery. Much like a wild goose, the Spirit of God cannot be tracked or tamed. An element of danger, an air of unpredictability surround Him. And while the name may sound a little sacrilegious, I cannot think of a better description of what it’s like to follow the Spirit through life. I think the Celtic Christians were on to something….

    Most of us will have no idea where we are going most of the time. And I know that is unsettling. But circumstantial uncertainty also goes by another name: Adventure.”

  2. Carolina by Heather Matthews is $2.99, rated 5 stars on 6 reviews, and moving up the charts.

    Carolina is a sweeping, epic romance…it tells the story of Carolina Evans, a young woman from Maine who is cursed with a tortured past and an uncertain future. After becoming pregnant as a teenager and being abandoned by her boyfriend, Daniel, Carrie is sent to a relative in Tennessee…to have her child and give it up for adoption.

    Once in Memphis, Carrie rebels, deciding to keep her child and defy her religious family. Many struggles await the young woman as she tries to build a new life. Poverty, depression, and a terrible marriage are the price she must pay to keep her baby…in time, Carrie discovers she has a unique gift – a voice from God. As a child, she was too neglected to discover the beauty of her own singing voice…noone knew…

  3. Dark Dream by Christine Feehan is just 99 cents and at #110 in the Kindle Store.

    She’s known him since she was fifteen. Every night, he is with her: his face, his voice. Tonight, Sara Marten will meet the man who is both angel and demon, salvation and temptation: Falcon—the Carpathian, the banished hero.

  4. Dark Descent by Christine Feehan is also 99 cents and has text to speech enabled (as does the earlier one). Seems to be a short book.

    For Each, There Could Be Only One: They came from the darkest places: secluded monasteries, the Carpathian mountains, galaxies under siege. They were men with the blackest pasts-warriors, vampire monks, leaders of armies-but whose passions burned like dying stars.

    They had one purpose: to find those women who fulfilled them, completed them, and made them rage with a fire both holy and profane.

It’s interesting to see a Christian book take the low price route to climb the rankings rather than the usual free route.