First, let’s take a look at the iPad 2 announcement call.
Interesting Things from the iPad 2 announcement
- Steve Jobs presented it.
- iBooks has hit over 100 million books downloaded. Random House coming to iBooks.
- 200 million Credit Card accounts across iTunes, App Store, and iBooks.
- 100 million iPhones sold.
- 15 million iPads sold. $9.5 billion in 2010. Greater than 90% market share. Samsung not doing well.
- iPod, iPhone, and iPad as the three pillars of Apple post-PC. Are Apple conceding they lost the PC wars? Why focus on post-PC?
- 65,000 apps for the iPad. 100 apps for Honeycomb Tablets.
- $2 billion paid out to developers selling apps in the App Store.
All very impressive. Just show iPad 2 already.
The iPad 2
- All new design. Completely new.
- New, faster chip. The A5. Same power usage as A4.
- Dual core processor. 9 times faster graphic performance. Apple does know how to explain things simply – surprising that very few other tech companies use language like this.
- Front and rear facing cameras.
- Built-in gyroscope.
- A third thinner than iPad 1. iPad 2 is 8.8 mm thin.
- Lighter at 1.3 pounds.
- Same 10 hour battery life.
- Available in black and white and for Verizon and AT&T.
- The same exact prices – starting at $499. That’s really, really disappointing. You have got to be joking – After selling 15 million iPads you still couldn’t cut prices. This pretty much means little to no threat to Kindle or Nook Color. The lighter weight makes things a bit difficult but the price is a huge barrier.
- Ships on March 11th. Wow, that’s quick. On March 25th it ships in 26 more countries, including Australia, Canada, France, Germany, Japan, and UK.
It’s not really all that much of an improvement. It’s better than the iPad, and it will definitely be hard for rival companies to catch up with the iPad 2. However, the price is the same. The dual-core processor and the dual cameras are the only things that scream out at you as big additions.
iPad 2 Software and more
- Accessories – HDMI video out with up to 1080p for $39.
- Smart covers that bend and fold around iPad 2 and use magnets and can be used as a stand. They cover just the front. The cover is $39 for polyurethane and $69 for leather. For covers that only cover the front. Strange.
- iOS 4.3 comes with faster Safari performance. Some things I have no idea about – iTunes home sharing, AirPlay improvements, mute switch can now be used for orientation.
- PhotoBooth for iPad 2. It’s like one of those apps that lets you make funny faces. Don’t really know what to say.
- FaceTime. I guess we’ll be seeing millions of ads for this soon enough.
- iMovie. Share your videos in HD and it has multitrack audio recording. The rear facing camera has HD video recording at 30 fps.
Implications for Kindle
At $499 for the cheapest iPad 2, there aren’t very many implications.
Size is now lighter at 1.3 pounds, but the Kindle is still much lighter at 8.7 ounces. iPad 2 is thinner at 8.8 mm but it’s the largeness of it that was the issue, not the thickness. iBooks getting Random House is a bit of a threat but Random House is moving to the Agency Model and committing mini-suicide - So, again it’s not as big an issue as it might have been.
Note: The 30% tax is a big deal – However, that affects Kindle for iPhone, and not Kindle.
There really aren’t any big threats for the Kindle here. Rival Tablet makers and the Kindle Tablet now have a higher bar to meet. For the Kindle there’s no tangible threat here.
Implications for Nook Color
Again, the $499 price makes iPad 2 not much of a threat to Nook Color. At $249 (till tomorrow morning $200 at B&N’s eBay shop with a coupon code) the Nook Color is still much better value for money.
It’s a bit of a disappointment. If Apple had priced iPad 2 at $399 it would have forced Amazon and B&N to cut the prices of Kindle and Nook Color. Now we’ll have to wait for some other catalyst.
Apart from the dual core processor and the dual cameras, don’t really see anything worth calling a conference for. Here’s the screen (from the iPad 2 specs page) -
- 9.7-inch (diagonal) LED-backlit glossy widescreen Multi-Touch display with IPS technology
- 1024-by-768-pixel resolution at 132 pixels per inch (ppi)
- Fingerprint-resistant oleophobic coating
An improvement on the iPad, and not much of a threat to Kindle and Nook Color.