OK – I’m going to not be my usual polite self and blast this article. I’m also going to list exactly why i think this article (which if i read correctly is sent via email by someone from Compete to the Compete blog) bothers me.
The link to the Article – The Kindle, amazon’s latest search traffic driver.
The first trend in the article that bothers me is the author’s impressive demonstration that sarcasm is the lowest form of wit. Amongst other things he manages to say
“Mostly a glorified book and newspaper, the Kindle …”
”Clearly, the new reader appeals particularly to this demographic (30 something business professionals). Perhaps its ‘80s throwback design reminds them of a simpler, clunkier time with bigger hair… or maybe they just read more books.”
“In its first two months the Kindle has done well despite its body-only-a-techie-can-love: the initial launch with a paltry number of units immediately sold out, and readers popped up on eBay with markups twice over the original. Just how tired of papercuts are consumers?”
The article has a demographic comparison of the Kindle against the iPhone which is interesting although completely irrelevant since they are targetting COMPLETELY different market segments and are completely different products. The article has the graph.
This brings me to the second trend in the article that bothers me i.e. without actually asking customers ‘why’ they bought a Kindle or looking at reviews in detail, the author merely states his assumptions and prejudices.
There’s a lot more i’d say about the post – however, its just a bad form of journalism and bad analysis. It seems that the author is not really doing a proper investigation into the Kindle and is instead merely trying to be funny. And he seems unaware of his lack of talent on that front.
I’d write more about this post – however it seems to me that I have already spent more time (7 or so minutes) writing on his post than the author spent researching and writing it. And Compete is a good company – however seeing amateur, opinionated posts like this on their blog makes me wonder if this reflects their level of work or is just an exception to the rule. I’m mindful of the fact that it is a blog post – however, it is a blog post on the Compete Blog.