Kindle 3 Review – Detailed Kindle 3 Review

This Kindle 3 Review is based on 4 days with the new Kindle 3. Thanks to the Amazon team for sending out a Kindle 3 for me to review.

You can buy the Kindle 3 at Amazon for $189.

The 1-sentence review would be – If you love to read, or want to read more, then the Kindle 3 is absolutely perfect unless you need support for library books.

This is a pretty long review. For a shorter review please check out my Kindle 3 review. You might also want to look at my Kindle 3 Review Videos page or at my Kindle 3 Photos page for Kindle 3 videos and photos.  

Kindle 3 Review – The 8 big improvements

The Kindle Team has improved the Kindle 3 in almost every possible way. There are big improvements like the eInk Pearl screen and a WebKit browser and there are tiny improvements like being able to set the Kindle 3’s time.  

Here are the 8 Kindle 3 improvements that really stood out – 

  1. The eInk Pearl Screen is a thing of beauty. The combination of the 50% better contrast of the eInk Pearl screen, the graphite casing that helps highlight the improved contrast, and subtle software tweaks means that the Kindle 3 leaves every other eReader behind.  
  2. Much lighter weight and more compact size. The smaller size of the Kindle 3 makes it more portable while the lighter weight (8.7 ounces) is a huge difference-maker – Reading for long stretches is much, much easier now as is one-handed reading.
  3. More Text per Page. The top bar is gone, the location bar is moved to the very bottom of the page, and the gap between the last line of text and the location bar has been reduced. This combines to make a significant difference – At size 4 (or perhaps it was 3) the Kindle 3 fits in 4 more lines per page (19 compared to 15).
  4. WiFi support – WiFi support is important as now you can connect to WhisperNet anywhere there is either AT&T coverage or a WiFi hotspot. WiFi is much faster than 3G so you can browse faster, shop faster, and you get more time for reading.
  5. Improved PDF support – PDFs finally support notes and highlights and it makes a big difference for everyone using PDFs (students, academics, etc.). There are 6 contrast settings for PDFs which is useful and Kindle 3 also supports password protected PDFs.
  6. Accessibility – The combination of the Voice Guide and the Text to Speech feature gives low vision and blind readers their first usable, cheap Kindle.
  7. New WebKit Browser. The new browser handles complex websites, allows zoom options, and has an Article Mode that lets you read just the article (it strips away the ads and other extrinsics).  
  8. Kindle 3 is great for reading at night. The iPhone and iPad are no longer needed for reading in bed. Kindle 3’s lighted cover has a LED light powered by the Kindle itself and is very convenient though it’s expensive at $60. Since the LED light throws light only in the direction of the Kindle’s screen and since the page turn buttons on the Kindle 3 are very quiet you can now read in bed without waking your spouse. Press the page turn button in the middle section of its inner edge for the lowest noise – Also, it’ll be easier to not disturb your partner if they sleep on your right side.

These are all significant improvements and they make the Kindle 3 much, much better than Kindle 2.

11 More Improvements in Kindle 3

Given the sheer number and variety of improvements the theme for Kindle 3 seems to be ‘improve everywhere’ -

  1. Kindle 3 maintains the reduced $189 price the Kindle 2 had in the last few weeks before Kindle 3 was announced.
  2. Better Font Support – Kindle 3 has 3 font choices with a Condensed Typeface and a Sans Serif typeface added to the original Serif typeface (Caecilia).
  3. Double Memory – Kindle 3 has 4 GB memory.
  4. Battery Life is now up to a month with wireless off. With wireless on Kindle 3 battery life is 10 days while Kindle WiFi battery life is 3 weeks. 
  5. Button placement is much better – The on-off slider and volume controls are at the base of the Kindle 3. The 5-way and the Menu, Back, and Home buttons are next to the keyboard. The Previous Page and Next Page buttons are now on both sides.  
  6. There’s a new 5-way – It’ll take a little getting used to but it is easier to use and push and there are far fewer wrong pushes.  
  7. The Kindle team did some tweaking of waveforms (no idea what that means) to make the fonts on Kindle 3 sharper.  
  8. The back of the Kindle 3 has a better grip and the whole Kindle (front and back) is one smooth color.
  9. There’s a microphone in the Kindle 3 which leaves the door open for voice commands and hands free reading.
  10. The progress bar has been improved a little and the charging light is clearer and bigger.
  11. Page turns are 20% faster.

It’s just fun to see all the ways in which Amazon is improving the Kindle.  

Kindle 3 Review – 5 Big Kindle 2 Strengths that are carried over

There are 5 big existing Kindle 2 strengths that are carried over. These include -

  1. eInk Screen and Focus on Reading – An eReader should be focused on reading and should be optimized for reading and Kindle 3 definitely is. eInk is easy on the eyes, works in sunlight, and has great screen contrast.  
  2. Simplicity and Close to Zero Learning Curve – Kindle 3 is just as simple to use as Kindle 2. The learning curve remains close to zero. 
  3. Kindle Store – You get the best ebook store with 510,000 books at or under $9.99 and 630,000 total books.
  4. Free 3G and Free Global Wireless for US users – Any user can browse the Kindle Store for free in any of 100+ WhisperNet enabled countries. US owners can buy books and download them without any extra charges and can also surf the Internet for free in all these countries. Users in some other countries are beginning to get free Internet browsing. 
  5. Text to Speech – Kindle 2 was the only eReader that had text to speech and Kindle 3 keeps it. Please note that Publishers sometimes disable this feature (perhaps 40% of the time).

The Kindle 2 was a really good eReader to begin with. The Kindle 3 keeps nearly all of the Kindle 2’s strengths while adding on a long list of improvements.

Kindle 3 Review – The Weaknesses

Kindle 3 isn’t perfect and has some obvious weaknesses -

  1. There is no support for library books (since Kindle 3 doesn’t support ePub). That leaves Kindle 3 as the only eReader out of the Big 3 (Kindle, Nook, Sony Reader) that doesn’t support Library Books.
  2. Kindle 3 sees occasional crashes/freezing for some people. The factors that lead to the Kindle freezing or crashing seem to be complex websites and some PDFs. A few users have also seen crashes outside of the browser and PDF reader.
  3. Kindle 3 is not good for anything other than reading. The Kindle 3 is tailored for people who want a device dedicated to reading and that’s great if you love to read. However, its focus on reading rules Kindle 3 out if you want a device that can do 10 different things.
  4. Kindle 3’s eInk Pearl screen doesn’t support color. This makes it non-optimal for textbooks with lots of color diagrams, illustrated books, and comics.
  5. There is no touch screen – The Sony Reader 600’s touch screen allows easier usability i.e. tap any word on the screen, take down notes with a stylus, etc. Kindle 3 won’t have this since it doesn’t have a touch screen.
  6. Kindle does not support DRMed books and does not support ePub – Basically, the only DRMed books you can read are those from the Kindle Store. Most of the other large ebook stores use DRM and thus are ruled out. At the moment it’s not a big deal since the Kindle Store has the best range and the best prices. 
  7. The Kindle Lighted cover is a must have since it makes night-time reading very convenient – However, it’s very expensive at $59. It should have been $30 to $40. Also, Kindle 3 won’t fit Kindle 2 covers since the grooves for hinges on Kindle 3 are further apart than on Kindle 2.
  8. There is no feature like Nook’s LendMe feature to let users lend books to each other.
  9. The Kindle 3 battery is not user replaceable.
  10. There is no SD card slot. Though the Kindle 3 has double the memory (at 4GB) it’s still possible that some people want the flexibility of more storage.
  11. There is no option to turn off 3G and stick with just WiFi.
  12. There are no language translation dictionaries.
  13. PDF Support is still missing a few features.
  14. Page Turn buttons are improved but are a bit thin. The Back button and Menu button are placed too close to the 5-way and it’s easy to mistakenly press them (especially Back).
  15. The keyboard is missing the row for number keys which makes taking notes and using numbers difficult.
  16. There’s no longer a shiny aluminium back.
  17. The number of options in the Font menu is a little overwhelming. The default font settings aren’t as good as on the Kindle 2 though that may be a personal preference. Also, there are now just 3 line spacing options instead of the Kindle 2’s 10 and the wide and small line spacing options don’t correspond to the earlier maximum and minimum settings (the line spacing is lesser now).
  18. Kindle 3 feels fragile. The lower weight and more compact size are great and they also make you wonder about stability and durability.

That’s a pretty long list because we want to make sure we cover all the aspects. One strange thing is the disappearance of the note on the Kindle 3 product page which mentioned CJK font support and Cyrillic font support (thanks to the commenter who mentioned this). This would be a strength if it were present and a weakness if it weren’t.

The Kindle 3 weaknesses that Amazon really ought to fix are – freezing, library books, touch (if it can be added without affecting readability), a cheaper lighted cover, an SD card slot, Nook’s LendMe feature, option to turn off 3G, more space between 5-way and other buttons, number keys, and an unbreakable screen.

Adding support for Library Books would probably have the most impact. An unbreakable screen would probably have the 2nd most impact as then parents could let their kids use Kindles freely.

Kindle 3 Review – Strongly Recommended if it’s what you’re looking for

At $189 the Kindle 3 is very tempting. It’s also the best eReader released in the 2.5 years this blog has been around.

Your decision to get a Kindle 3 should, however, depend on what features you value the most and on whether the Kindle 3 is the eReader/device that best meets your reading needs.

Here are the main reasons to stay away – it’s not a multi-purpose device, there is sporadic freezing, it’s probably not going to bestow an aura of coolness on you (although it might make intelligent people view you more favorably), the $139 Kindle WiFi is even better (if you don’t need 3G), there is no support for library books, Kindle 3 doesn’t support ePub, it does nothing other than read, no SD card slot and no replaceable battery, it’s not open, there’s no color, there’s no touchscreen.

Here are the main reasons to buy it – you love to read, you like to read and can afford $189 for an eReader, you want to read more, you get tired reading from LCD screens, you want to read in sunlight, you want a device built for reading from the ground up, you want to be able to buy books anywhere, you want to be able to read books anywhere and anytime, you want lots of free public domain books, you want your books read out to you, you want access to the best ebook store, you want access to the best eReader infrastructure.

The Kindle 3 has set a very high bar for the Nook 2 and Sony Reader 650. Kindle 3 will easily become your first choice for reading and if you get the Lighted Cover it’ll be your first choice for reading regardless of the time of day.

If the Kindle 3 meets your needs and you don’t need library books or ePub support or ‘a device that does more than just read’ then my strong recommendation would be to get the Kindle 3.

Kindle 3 Review

This Kindle 3 Review will walk you through the best features and weaknesses of the Kindle 3. You can find videos/photos at the Kindle 3 product page. 

Thanks to Stephanie and Jay of the Kindle team for the chance to review the Kindle 3 for about an hour. 

Kindle 3 Review – Kindle 3’s strengths

Kindle 3 improves on the Kindle 2 in numerous ways -

  1. New eInk Pearl Screen with 50% better contrast. Kindle 3 has the new eInk screen (which the DX 2 has) and also software improvements (which DX 2 doesn’t). The contrast is much better than Kindle 2. Side by side Kindle 3 blew away Kindle 2.  
  2. $189 Price – Kindle 3 manages to stay at $189 despite the improvements.
  3. WiFi Support – Kindle 3 has both WiFi and 3G. There’s free book browsing and buying at AT&T WiFi hotspots. There’s also a Kindle WiFi for $139 (my Kindle WiFi Review) although the only difference is the lack of free 3G in Kindle WiFi.  
  4. Lighter, Thinner, and Smaller – Comparing the weights of the Kindle 2 and Kindle 3 was a revelation. It’s 8.7 ounces and feels lighter. It’s also 21% smaller and will fit a coat pocket or a small clutch purse. It’s thinner than the Kindle 2 and the tininess is a bit disconcerting.
  5. 3 Font Types, Sharper Fonts – Kindle 3 added sans-serif and condensed fonts to the Caecilia serif font. There’s also talk of making fonts sharper via waveform technology that flew over my head.
  6. 1 Month Battery Life – Yes, you read that right. It’s ‘up to 1 month’ with wireless off and up to 10 days with wireless on.  
  7. Improved PDF Reader - You can add notes and highlights to PDFs, use the Dictionary, and access password protected PDFs.
  8. Accessibility via Text to Speech for Menus, Home Page – Kindle 3 reads home page lists, item descriptions, and menus to you. Add on the supersize fonts and it’s great for blind readers and low vision readers.
  9. Quieter Page Turn Buttons – Yup, no more getting cursed at when you’re reading in bed. Easier to push too – though the ends wrap around the edge and it’ll take some adjusting.
  10. Double the Memory – You can now store 3,500 books and it’ll soften the pain of not having an SD card slot.  

It’s a solid set of additions and it makes the Kindle 3 amazing. Amazon keeping the price at $189 makes the Kindle 3 ridiculously good value for money. 

Kindle 3 Review – Kindle 2 strengths that are carried over

Important features that are carried over from Kindle 2 -

  1. eInk Screen. Reads just like paper. You can read books in direct sunlight. It doesn’t bother your eyes like an LCD would.  
  2. Free 3G wireless. This covers browsing the kindle store, downloading books in 60 seconds, free Internet, and free Wikipedia. 
  3. Global Wireless Coverage – Books in under 60 seconds in over 100 countries. Internet is free for US customers in all these countries. Free Internet/book download availability may vary for Kindle owners from other countries.
  4. Text to Speech. Reads books out to you unless disabled for the book by its Publisher. A court ruling may (perhaps, not sure) force Publishers to enable this in future. 
  5. Kindle Store – 630,000 books and 510,000 under $9.99. 1.8 million books (mostly public domain) are available from various sites.
  6. Very Simple to Use – The Kindle is simple. You don’t need a computer to use it. It works out of the box.
  7. Share your Favorite Passages – Use Facebook and Twitter to share your favorite passages in a book right from your Kindle.

Nearly every Kindle 2 strength is carried over.

Kindle 3 Review – Improvements everywhere

It’s clear that a ton of thought and work has been put into the Kindle 3 -

  1. The new Kindle 3 cover (bought separately) comes with a built-in LED light powered by your Kindle. It’s marvellous and uses the hinges that lock-in your Kindle to power the LED.
  2. There’s a new WebKit browser (experimental) which is faster, easier to use, and has an ‘article mode’ that shows just the main text on a webpage.
  3. Another improvement is that the Menu, Home, Back, and 5-way buttons have been moved next to the keyboard.
  4. The 5-way is replaced by a different sort of arrangement of 5 buttons that reduces wrong button pushes. It’ll take some getting used to as it’s pretty different.
  5. The power slider and volume control are moved to the bottom and are easier to get to.

Kindle 3 is just very easy and painless to use.

Kindle 3 Review – Kindle 3’s weaknesses

Kindle 3 isn’t perfect and there are some drawbacks -

  1. No Color – It only applies to textbooks and books with color illustrations. However, it’s an eInk disadvantage that’s often brought up.
  2. No Touchscreen – If you envision taking notes with a stylus then Kindle 3 isn’t the eReader for you. 
  3. No ePub Support – Don’t see Amazon letting the fox in among the chickens by supporting ePub.
  4. No SD Card slot – Double the memory should help make this limitation less taxing for people who wanted extra memory.
  5. No replaceable battery – It’s still not replaceable.
  6. No number keys – Now we have to use Alt+Top Row to type numbers.
  7. No lending ebooks – Nook has some books that have LendMe enabled and can be lent once. Kindle 3 doesn’t. It does have sharing of multiple Kindles on 1 account (meant for families) and reading 1 book on 5-6 devices at a time. Nook also has these features.
  8. Now that it’s so small you have to wonder about falls and drops.

Please do point out any drawbacks this post missed.

Kindle 3 Review Conclusion – Kindle 3 is Strongly Recommended

Kindle 3 combines solid improvements (50% better screen contrast, compactness, faster page turns, better PDF support, WiFi, lighter weight, longer battery life) with an even sharper focus on reading and simplicity. 

Quite simply, the Kindle 3 is the best eReader available.

  1. If you’re looking to buy an eReader get the Kindle 3. At $189 it’s Strongly Recommended.
  2. If you’re thinking about upgrading consider my Kindle 3 vs Kindle 2 comparison post.
  3. If $139 is very attractive and you don’t need 3G consider the Kindle WiFi.
  4. Kindle 3 and Kindle WiFi aren’t right for you if you need ePub, color, touch, lending, or the ability to do more than just read.

If you love to read you’ll love the Kindle 3. Hope this Kindle 3 review helped you.

Kindle 2, DX Review Contrasts

Can we gauge anything from the kindle 2 and dx review number and ratings? Perhaps.

Kindle 2, DX Review Contrast – Number of Reviews

503 Kindle DX Reviews.

  1. Days for which pre-orders were available – 35. May 6th to June 10th.
  2. Days since it started shipping – 67. June 10th to Aug 16th.
  3. Reviews per day since it started shipping – 7.5.
  4. If we assume 1 out of 100 people add a review – 750 Kindle DXes sold a day.

That would mean total sales of 50,250. Let’s multiply it by a factor of 1.25 to account for orders that haven’t reached yet due to delays etc. and we get 62,812 sales. Good, not overly impressive.

5,668 Kindle 2 Reviews.

  1. Days for which pre-orders were available – 15. Feb 9th to 24th.
  2. Days since Kindle 2 started shipping – 187. Feb 24th to Aug 16th. 
  3. Reviews per day since it started shipping – 30.41.  
  4. If we assume 1 out of 100 people add a review – 3041 Kindle 2s sold a day.

That would mean total sales of 568,667. Lets multiply it by 1.1 to account for newer orders and other factors to get a figure of 625,533. Very impressive.

Of course, you could assume 1 out of 10 people add reviews and guesstimate sales figures at 6,281 for kindle dx and 62,553 for kindle 2.

Kindle 2, DX Review Contrast – Ratings

503 Kindle DX Reviews, with -

  1. 5 star kindle dx review – 215. 
  2. 4 star kindle dx review – 109. 
  3. 3 star kindle dx review – 63. 
  4. 2 star kindle dx review – 20. 
  5. 1 star kindle dx review – 96. Actually, if you exclude the anti-DRM reviews you are left with something like 30.

That equates to  -

  1. An average rating of 4.05 stars. Not far off from the 4.12 stars rating across the first 100 kindle dx reviews.
  2. 74% of actual owners giving the kindle dx 4 stars or 5 stars.

5,668 Kindle 2 Reviews, with -

  1. 5 stars – 3,314.  
  2. 4 stars –  1,007.
  3. 3 stars – 322.
  4. 2 stars –  218.
  5. 1 star – 807. Lets assume half (407) are legit owner reviews (pretty conservative).

A lot of the 1 star reviews are from non-owners. The anti-DRM people chimed in here too. However, there’s no way to go through 807 reviews so we’ll stick with the 400 fake reviews figure.

Equates to

  1. An average rating of 4.25 stars.
  2. 82% of actual owners giving it 4 stars or 5 stars.

Amazon Kindle Review + Recommendation – The Kindle Decision aka the $359 Question

Should You Buy a Kindle?
I’m collating everything I’ve read and realized in the process of researching the Kindle for this blog and answering the ‘Should I buy a Kindle’ question via the following sections -

  1. I start off by listing the categories of people for which the decision is a no-brainer.
  2. After that I list the main functionality and additional functionalities.
  3. I list the major pros that Actual Kindle Owners have listed.
  4. I then list the major cons from Kindle owners and critics (i.e. people who’ve never owned a Kindle and have strong opinions) alike. For the cons I have included an explanation of whether it really is a con or not since there seems to be a ton of misinformation on the internet.

Note: I have collated details and information from all sorts of reviews (owners; non-owners; amazon customers; journalists) – if you do want to look at reviews yourself there is an excruciatingly painful level of detail on the Should I Buy a Kindle? page or you could use the link on the left to jump to Reviews at Amazon and go through the 1700+ reviews there.

Category of People for which its a definite YES:

  1. Anyone who reads a lot of books i.e. 1 book a week or more
  2. Anyone who reads a lot while commuting and/or travelling i.e. more than 1 business trip a month OR a commute time of greater than 1 hr a day on a train/bus/tube.
  3. Someone who is looking specifically for an ereader that adds on a TON of bonuses like free internet access.

    There might be a few categories i’m missing here and will add these as more come up. If you fall into one of the above three categories, you can rest assured that like the overwhelming majority of Kindle owners you will love it – Go Ahead and Buy the Kindle at Amazon.

Category of People for which its a definite NO:

  1. People who want a laptop, UPMC, iTouch, cellphone or some other device and don’t really want an ebook reader.
  2. People who are hung up over DRM – authors deserve to get money for what they write – sending a book out without DRM would severely cut authors’ and publishers’ revenue streams. The music album download that radiohead set up where they let users decide on how much users wanted to pay is a good example since a lot of people did not pay even 1 cent for the album. If an author writes a good or great book, its completely reasonable for him to expect to get paid. DRM might not be the most elegant solution – however, its a necessary evil. Until someone finds a better solution DRM is the only way authors can get what they deserve.
  3. People who are NOT looking for an ebook reader. A lot of Kindle haters are people who don’t even read much and are attacking it for something other than its core functionality i.e. it being an ebook reader. You can read books on your cellphone, your PDA, your Asus EeePC and your laptop. So if you only have a passing interest in books and just want to ‘try out’ reading on a device, then use a device you have and don’t buy a Kindle.

A Quick Synopsis of Functionality, Pros, and Cons

  1. The Main Function – A book reader. That’s it. If you read a lot of books, especially on the go and want an elegant eReader then the Kindle is a Great Fit.
  2. Additional Functions (listing the main ones)
    1. [Experimental] GPS Device with Google Maps
    2. Wireless Internet Access with Experimental Browser
    3. Music Player [Random Shuffle of Songs] 
    4. Audio Books
    5. [Experimental with no Colour] Picture Viewer 
    6. Amazon Kindle Store for Books 
    7. NewsPapers and Magazines
  3. Big Pluses
    1. The overwhelming majority of People who own it, love it.
    2. eInk screen looks much closer to a book than any electronic device screen (except of course for other devices that use eInk)
    3. Easier on the eyes + can also change font sizes
    4. Free Ebooks – insane collection of books from all eras.
    5. Over 100,000 eBooks from the amazon Kindle Store
    6. Amazon store all the time
    7. Newspaper and Magazine subscriptions
    8. Blogs (my recommendation is to use the browser and not use the 1$ a month subscription service)
    9. Free Wireless Access – Wikipedia + Internet browsing + being on EVDO means you aren’t just restricted to WiFi hotspots.
    10. Kindle NowNow – instant answers from real people
    11. Dictionary
    12. Up to 6 Kindles on one account. So a family can share their books. Or a group of friends. Or a group of classmates
    13. Easy to shop and books get downloaded in 1-2 minutes
    14. Easy to travel and move.
    15. Access to all your books easily.
    16. Save paper = save trees.
    17. Can make notes on the Kindle
    18. Transport all your reading material in the Kindle.  
    19. Built in capacity for 200 books.
      1.  SD card to add capacity
      2. Newspapers
      3. Magazines
      4. Blogs
    20. Extensions 
      1.  MineSweeper
      2. Convert from formats like PDF to view on your Kindle
  4. Big Drawbacks
    1. Price is steep (at $400).
    2. Not a Colour Monitor
    3. The backbutton gets pressed inadvertently
    4. Delivery Time wait – approximately 6 weeks when i last did a study.
    5. Problems with the Cover – Velcro solution (flicker picture) – there is a solution.
    6. Aesthetics – This is a very individual thing.
      1. Don’t like it’s only in white
      2. Button design (already mentioned back button problem)
    7. Limited number of papers and magazines
    8. Limited number of books (at 100K books now – so check what you like + whether it’s available + have close to 75% of bestsellers)
    9. $1 for blog subscription – solution: just read off the browser
    10. Only in the US + no coverage in montana and alaska. – Do check coverage BEFORE you order. important.
    11. Lack of support for common file formats – solution: MobiPocket Creator.
    12. How do you lend books to friends? Personally, i’ve lost too many good books. and at 10$ a book – let ‘em buy it. or share an account amongst friends.
    13. Prospect of free wireless internet later being removed. Highly unlikely cause of the public outcry and i’m sure there are legal issues here.


If you read a lot of books, travel or commute regularly, or one of the main pros makes the Kindle a winner for you, then Go Ahead and Buy the Kindle at Amazon. It is easily the best eBook Reader solution available (and i include all the additional things it brings to the table).

Additionally, if some information on this blog or this post helped you make a decison – that makes me feel my time is well spent.

If you need to look at more facts or more of an in-depth discussion try this page – Should I Buy a Kindle?

If on the other hand, you are looking for something other than an ebook reader, then please take into acount that the Kindle’s main functionality is ‘eBook Reader’ and expecting it to be a cellphone, mini computer, ultra portable laptop, etc. will lead to disappointment.
Finally, if you have one or two main reasons that are dissuading you from buying a kindle, please add them as a comment so we can submit it to Amazon as ‘Suggestions’ for Kindle Version 2.0.

And thank you for surviving this far ;)
A much more detailed list of Kindle extensions, pros, cons, reviews etc. is available at the Should I Buy a Kindle? page.

Kindle & Biased Reviews – Thoughts on an article on the Kindle

OK – I’m going to not be my usual polite self and blast this article. I’m also going to list exactly why i think this article (which if i read correctly is sent via email by someone from Compete to the Compete blog) bothers me.

 The link to the Article – The Kindle, amazon’s latest search traffic driver.

The first trend in the article that bothers me is the author’s impressive demonstration that sarcasm is the lowest form of wit. Amongst other things he manages to say

  1. “Mostly a glorified book and newspaper, the Kindle …” 
  2.  “Clearly, the new reader appeals particularly to this demographic (30 something business professionals). Perhaps its ‘80s throwback design reminds them of a simpler, clunkier time with bigger hair… or maybe they just read more books.”
  3. “In its first two months the Kindle has done well despite its body-only-a-techie-can-love: the initial launch with a paltry number of units immediately sold out, and readers popped up on eBay with markups twice over the original. Just how tired of papercuts are consumers?” 

The article has a demographic comparison of the Kindle against the iPhone which is interesting although completely irrelevant since they are targetting COMPLETELY different market segments and are completely different products. The article has the graph. 

This brings me to the second trend in the article that bothers me i.e. without actually asking customers ‘why’ they bought a Kindle or looking at reviews in detail, the author merely states his assumptions and prejudices.

There’s a lot more i’d say about the post – however, its just a bad form of journalism and bad analysis. It seems that the author is not really doing a proper investigation into the Kindle and is instead merely trying to be funny. And he seems unaware of his lack of talent on that front.

I’d write more about this post – however it seems to me that I have already spent more time (7 or so minutes) writing on his post than the author spent researching and writing it. And Compete is a good company – however seeing amateur, opinionated posts like this on their blog makes me wonder if this reflects their level of work or is just an exception to the rule. I’m mindful of the fact that it is a blog post – however, it is a blog post on the Compete Blog.


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