Kindle 2 Review Numbers don’t Measure Up
Let’s assume TechCrunch is right and 300K Kindle 2s have been sold. At Amazon there are, as of April 21st 7:35 pm PST, 2,791 Kindle 2 reviews.
This leads to some really interesting numbers –
- Less than 1 out of every 100 Kindle 2 owners is leaving a review. That’s 0.93% of owners writing reviews.
- Taking TechCrunch’s 400K estimate for Kindle 1 sales, and adding in a 20% bonus for used Kindle 1 sales, we get 500K potential Kindle 1 reviewers.
- There are 7,687 Kindle 1 reviews which translates to 1.53% of owners writing reviews.
That means there are two possibilities –
- For some magical reason, Kindle 1 owners are 1.64 times more likely to write a review; OR
- Perhaps the number of Kindle 2s sold is much less than 300K. Assuming identical ratios and 400K Kindle 1 sales (and 20% being re-sold), that’d mean 181.5K Kindle 2s sold.
My money’s on the 300K number being a bit too high.
Also, the poll we had showed that you guys feel (although the sample size is small) –
- 27% thought that less than 150K Kindle 2s have been sold.
- 23% thought that around 200K Kindle 2s had been sold.
- 46%% thought TechCrunch was right and 300K Kindle 2s had been sold.
Kindle 2 Measures Up in Owner Satisfaction
Here are some more interesting Kindle 2 review Vs Kindle 1 review numbers –
- 7,687 Kindle 1 reviews Vs 2,791 Kindle 2 reviews.
- 59.6% of Kindle 1 reviews are 5-stars. 62% of Kindle 2 reviews are 5-star reviews.
- 21.9% of Kindle 1 reviews are 4 stars. 19.6% of Kindle 2 reviews are 5-star reviews.
- Basically 81.5% of Kindle 1 owners, and 81.6% of Kindle 2 owners seem to be pretty happy. That’s an eerily similar number.
- 18.1% of Kindle 2 reviews and 18.4% of Kindle 1 reviews are 3 stars or less.
When the number of Kindle 2 reviews was 748, weeding out reviews from non-owners had indicated that the number of satisfied Kindle 2 owners (5 or 4 stars) was 86%. So it’d not be a surprise if slightly more than 81.5% of K1 and K2 owners were happy.
For all the talk of –
- Kindle 2 being only Kindle 1.5.
- Complaints and negative reviews because of the Text To Speech issue.
- Problems with screen resolution.
Exactly the same percentage of Kindle 2 owners are happy as K1 owners. This is really, really surprising to me.
If someone were crazy enough to actually filter the reviews for non-owners we might actually have the Kindle 2 come in first (because the Kindle 2 TTS being made optional resulted in a LOT of negative Kindle 2 reviews).