New Kindle Fire Tablets from Amazon?

Kindle Fire will soon see the next generation Kindle Fires arrive – supposedly a 7″ Kindle Fire 2 and a 10″ Kindle Fire iPad competitor. There are also rumors of a Kindle Phone.

Amazon = Busy Bees

Reuters has reported this morning that Amazon would be releasing “five or six” new tablet SKUs (stock keeping units) this year according to  Demos Parneros, President of Staples Inc.  Parneros went on to state that the tablets will be different sizes including a 10 inch model to match Apple‘s iPad.

Five or Six = Two — I Hate New Math

An article on the Business Insider website fiercely claims that  Amazon is NOT releasing six tablets.  According to Steve Kovach, the article’s author, the initial report was based on statements that Parneros made – and that people are assuming that means five or six new tablets.

Kovach believes that it is more likely that Amazon will release two tablet sizes, a 7 inch and a 10 inch, with two or three storage options each.  Salvador Rodriguez for the Los Angeles Times wrote that the devices in question may include the rumored smartphone, a new Kindle Fire and a 10 inch Kindle. He went on to say that Parneros may be counting newer versions of Amazon’s Kindle or Touch — or Perneros could just be wrong.

The Kindle Fire, selling for $199, was a huge smash hit when released last year. Jon Brodkin, Ars Technica’s senior IT reporter, asserts that  that Kindle Fire sales have weakened and Amazon is facing stiff rivalry with the release of Google’s Nexus 7.  If it’s true that Amazon is developing a 10 inch model, it looks like they will be attempting to compete on both the low end against Google and the high end against Apple.

What Do We Know?

The only thing we know for sure at this moment is the typical:  Amazon spokespeople have declined to comment on the company’s plans.