Oprah Kindle seems guaranteed, free kindle book, 3 deals

First, for your Kindle, we have a free book –

  • Stupid Christmas by Leland Gregory. Price: $0. Genre: Comedy, Humor, Christmas. A reviewer points out it’s not a book you’d want to read to small children. Rated 4 stars on 2 reviews. Found it on twitter but the tweet is now lost in a sea of tweets so can’t attribute.

Next, we get more evidence that Oprah is going to endorse the Kindle on Monday.

Oprah waving around Kindle in her next show?

A user at the official kindle forum provides some very interesting information –

 I saw a preview for next Monday’s Oprah (the one the OP mentioned) and she was holding up a graphite kindle (this will be the episode with Franzen discussing Freedom). Can’t wait to see the frenzy.

This is also the show that features Oprah’s 65th Book Club selection – a book which has a $7.99 Kindle edition already available for preorder. It certainly seems like we’ll see Oprah Kindle Part 2 on December 6th.

3 Kindle Book Deals

Here are three kindle book deals –

  1. Fire Burn and Cauldron Bubble by H. P. Mallory. Price: $1. Genre: Paranormal Romance, Romance. It’s Book 1 of the Jolie Wilkins Series. Rated 4.5 stars on 60 reviews.

    A self-deprecating witch with the unique ability to reanimate the dead. A dangerously handsome warlock torn between being her boss and her would-be lover. A six hundred year old English vampire with his own agenda; one that includes an appetite for witches. The Underworld in a state of chaos. Let the games begin.

  2. Milrose Munce and the Den of Professional Help (Extended Edition) by Douglas Anthony Cooper. Price: $3. Genre: Young Adult, Ghosts, Fantasy. When people love it enough to make video reviews you know the book is good. Rated 4.5 stars on 70 reviews.
  3. Heir by Grace Burrows. Price: $2.39. Genre: Regency, Historical Romance, Erotic Romance. Rated 4.5 stars on 3 reviews.

    Starred Review. Burrowes debuts with a luminous and graceful erotic Regency. The earl of Westhaven is determined to avoid his father’s marital machinations by remaining in sweltering London while Society departs for the country. Westhaven takes great pleasure in his well-run household until his new housekeeper, Anna Seaton, mistakes his intentions toward a chambermaid and knocks him flat with a fireplace poker.

Well, that’s all for deals for now.

Lots of Nook ups and downs

  1. Nook Color is projected to ship 1 million units this year.
  2. B&N stock fell sharply (stock was down as much as 12% before recovering a bit) as it had a net loss of $12.6 million for the last quarter.
  3. Sales at BN.com increased 59% – this includes Nooks and Nook books. Nook Color has become B&N’s best-selling product since its launch.
  4. A few sites are touting the Nook Color as a potential iPad competitor.
  5. More than a few sites are claiming it’s a better dedicated eReader than the Kindle – which is strange given it’s not even a dedicated eReader.

It’s an interesting trend – Reviews and articles are moving beyond ‘Nook Color is good’ and beginning to claim it’s a threat to both iPad and Kindle.

Oprah Kindle – Oprah #65 on Kindle for $7.99, Oprah Kindle Redux

The Kindle price for Oprah’s 65th Book Club selection is $7.99 – You can preorder it already at the Kindle Page. The paperback is $13.60 (ISBN: 9780142196588).

That’s the biggest sign yet that another Oprah Kindle endorsement might be on the way to help the Kindle and Amazon.

The Kindle 3 was looking all set for the holiday season but now there’s analyst speculation that 1 million Nook Colors might sell by end 2010 and iPad vs Kindle comparisons are being brought up. Basically, it’s a repeat of the climate in 2008 when multi-purpose devices were being flogged by the Press as the better choice for reading.

Perhaps the only person who can fight off a ravenous Press is Oprah and it’s looking increasingly likely that Oprah will again endorse the Kindle.

Update: At the official kindle forum a user is saying she saw a preview of the show with Oprah waving around a graphite Kindle – 50% it’s her telling people what they’re getting for free, 50% it’s Oprah bestowing Kindle with love and her recommendation.

Sign 2: December 6th Oprah Show audience got Kindles

We’ve covered how audience members got Kindles from Oprah during the taping of the December 6th Oprah Show.

Why would Oprah give Kindles right before the Holiday Season? Would she give Kindles without endorsing them as the best eReader?

Just the fact that she’s handing out Kindles is a big, big publicity coup for Amazon. All Oprah has to do is add on ‘The new Kindle is my favorite device for reading. Now it’s just $139’ and Kindles will sell out.

Sign 3: Oprah’s endorsed the Kindle before

Oprah endorsed the Kindle 1 in 2008 when it was over $300 and just beginning to catch on. At the time there was talk of her being good friends with Mr. Bezos and being genuinely excited about the Kindle.

It should be just as true today – If anything, a $139 Kindle WiFi and 9% market penetration for ebooks are far more exciting than a $300+ Kindle 1 and 2.5% market penetration.

It’s commitment and consistency too – If Oprah’s already endorsed the Kindle at $350 it’s very easy for her to feel it’s an even better recommendation at $139 with the new eInk Pearl screen and features like text to speech.

Sign 4: Recommending Kindle fits in perfectly with Oprah’s 65th Book Club selection

Rumors are that Oprah’s 65th Book Club selection will be revealed on the December 6th Oprah Show. It’s published by Penguin. The show will feature Jonathan Franzen and this would be the perfect time to bring up an Oprah Kindle recommendation.

  1. Here’s the 65th Book Club selection – and the new Kindle is the perfect device to read it on.
  2. This is Jonathan Franzen and he’s sold over 350,000 ebook copies of Freedom – most of them to Kindle owners.
  3. Kindle WiFi is just $139 – the perfect gift for yourself or for the book lover in your life.

You know what makes for an interesting conspiracy theory – that the $89 Black Friday Kindle 2 deal was a test to see demand for a $100 Kindle WiFi. Perhaps that would be part of the Oprah endorsement too.

Let’s take another quick look at our Sign #1.

Why would Oprah #65 be $7.99 on Kindle and Oprah also be giving away Kindles?

We’re seeing a lot of coincidences here –

  1. Oprah’s going to announce her 65th pick and also give away Kindles on the same day. 
  2. The paperback price for her 65th pick is $13.60 while the Kindle edition price is just $7.99. It’s a book published by Penguin (an Agency Model Publisher) – There has to be something up for the Kindle edition to be $5 cheaper than the paperback.
  3. Oprah’s endorsed the Kindle before.
  4. An author who has sold 350,000 eBook editions of his recent release just happens to be on the show.
  5. It happens to be the best possible time for the Kindle to get Oprah’s blessing.

The Kindle is quite likely to get a huge endorsement from Oprah on December 6th and Oprah’s Kindle recommendation will probably help sell a million Kindles or more by end 2010.

Oprah Kindle – Dec 6 may be Oprah Kindle day

It seems the Kindle 3 and Kindle WiFi may be set to receive a little help from Oprah – just like the Kindle 1 did in 2008.

It’s a pretty big deal. 

Oprah Kindle – Dec 6 Oprah show might star Kindle

Samantha at the official Kindle Forum talks about being in the audience for the December 6 Oprah show and the entire audience getting free Kindles from Oprah.

Oprah gave the entire audience kindles on her show that will air on December 6th. I am so thankful that I was in the audience!

There might be zero truth to the claim but notice how she’s not adding on anything extreme – No Kindle 4 that talks back to you, no Kindle Phone with gesture recognition. It’s so simple it’s likely to be true – Oprah gave out Kindles and the show is airing December 6th, 2010.

There might even be more – Oprah will almost certainly endorse it as her favorite gadget and/or her favorite gift recommendation.

What would an Oprah Kindle endorsement mean?

You could make a strong argument that Oprah’s Kindle recommendation in 2008 helped transform Kindle 1 into a huge success. Given the increase in interest, traffic, and sales (the Kindle 1 sold out and stayed sold out until the Kindle 2 came out) it’d be hard to deny that Oprah’s Kindle recommendation was one of the most pivotal moments in the life of the Kindle.

An Oprah Kindle recommendation in 2010 would have an even bigger impact since the Kindle WiFi is now $139 and much evolved – a lot more people are going to be persuaded by an Oprah Kindle endorsement in 2010 (if it happens, that is).

What might happen?

Note: This is ALL speculation. 

  1. Oprah might endorse the Kindle 3 or Kindle WiFi as her ‘new favorite gadget’ – She did it for the Kindle 1. This is extremely likely.
  2. Kindle 3 and Kindle WiFi, which are already out of stock in the US, might be completely sold out soon after the Oprah Kindle recommendation. That’s what happened in 2008. This is quite likely.
  3. There might be, though it’s extremely unlikely given Kindle demand, an Oprah Kindle discount code. In 2008 there was a $50 off discount code. It’s extremely unlikely but if there is a Kindle Oprah discount it is likely to be much less – perhaps $15 or $25 off.
  4. Interest in the Kindle will spike. In 2008 searches related to the Kindle spiked 487% after the Oprah Kindle mention. Here’s a post from 2008 discussing the Oprah Kindle effect. This is almost guaranteed
  5. Oprah might recommend the Kindle WiFi as a great gift for the people you love – give them the gift of reading, give them a Kindle. That would have even more of an impact than a simple ‘my favorite gadget’ endorsement.

Oprah and Jeff Bezos are supposed to be good friends. That may or may not be true – However, Oprah’s Kindle endorsement on December 6th (if it happens) would be the best Christmas present Mr. Bezos could hope for.

Oprah recommending Kindle WiFi makes a ton more sense than Oprah recommending Kindle 1

Oprah Kindle 2010 makes a lot more sense than Oprah Kindle 2008 did –

  1. At the time of Oprah’s Kindle recommendation in 2008 the Kindle was $359 and the Oprah Kindle discount of $50 made it $309. Now the Kindle WiFi is $139 – that’s around one-third the price of the Kindle 1 and very close to the magic $100 figure.
  2. Oprah took a virtually unknown device and made it a known. There must have still been a lot of people who were not convinced. Right now a lot of people are on the verge of buying a Kindle or are deciding between Nook Color, Nook, Sony, iPad, iPod, and Kindle. Oprah’s recommendation will make a lot of them decide to go with the Kindle.
  3. At $139 the Kindle WiFi is a great choice for a gift. The $300+ Kindle 1 was probably too expensive for most people’s Christmas gift budget.
  4. Kindle WiFi and Kindle 3 have improved a lot since the Kindle 1. It’s a much easier sell if the device has a WebKit browser, text to speech, and up to a month of battery life.
  5. Kindle Store and Kindle WhisperNet have evolved a lot since 2008. Oprah can point out things like syncing across devices, 700 thousand books, and the various Kindle Apps for PCs, Macs, and other platforms.

If Oprah recommends the Kindle on December 6th, 2010 the Kindle may very well see the sort of sales spike all device manufacturers dream of.

A potential Oprah Kindle recommendation would explain why Kindle is sold out outside of US and UK. Amazon is probably saving up all its Kindle stock for the Oprah Kindle endorsement on December 6th.